It was a puerile attempt by the otherwise quite sensible and raw-edged skater girl to show her funny and cartoonish side. The target audience was not the least bit amused.
In fact, some of them were downright angry at the non-serious attempt at childhood fantasy. The music video shows Avril all dressed up in a cute little ensemble and the background colors actually penetrate the eyes like daggers with their kaleidoscopic brilliance.
Then four Asian women accompany her and dance their butts off while she barks orders in Japanese. What has gone wrong with this singer? And what was she thinking when she all of a sudden out of the blue decided to create this crazy and meaningless stuff?
While the overall colors may satisfy a small four year old child, by the sheer depth of cheeky graphic details, for an adult it is a little too playfully mad to even risk a single glance. And the soundtrack is not worth a gander either.
According to EW, "The idea of an entire song composed of a nominally vaguely “punk” personality screaming “Hello Kitty” over and over again through what sounds like seventy thousand synthesizers — such a concept would’ve seemed like a vision of a dark but hilarious future back in 2002."
Avril Lavigne had some pretty cool hits on her latest album. There were two or three listenable numbers too among the fantastic album’s contents. But with this crap, she has harmed only herself.
When she throws a series of fake giant cupcakes onto the screen it hardly catches anyone’s attention. The fan base is up in arms. They want the girl with the kohl-lined eyes and tie and skateboard back in their lives or at least on the MTV screen.
This evolution is not a revolution of any kind. It is a regression of sorts that has left the audience with a bad taste in their mouths. It is hoped that she will churn out something better in the future and not disappoint everyone with such stupid stuff. So, it’s Goodbye Kitty instead of Hello Kitty for now!
Watch the Hello Kitty music video below.