Facebook's latest business-gobbling venture involved acquiring a company called Oculus VR, a nascent group devoted to emerging virtual reality technology. According to new comments from Sony, the impending PS4-centric Project Morpheus may have had something to do with that.
Playstation marketing executive Guy Longworth was at a video game conference called the Games Marketing Summit 2014, where he recalled Facebook CEO Mark Zuckerberg asking for a behind-closed-doors demo with Morpheus just one week before making the decision to buy Oculus.
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It's tough to call any Facebook acquisition a "surprise" anymore, since nearly all of the company's buyouts these days come with little advance notice and usually with details that are rather unexpected. The Oculus acquisition merely fits into that same mold.
It's anyone's guess exactly what Facebook plans to do with its newly purchased virtual reality firm, so it's tough to say with any certainty whether it is going to be a head-to-head competition with Sony.
Clearly, though, Project Morpheus inspired Zuckerberg in some way. Reuters reported that Longworth seemed a bit taken aback at the Facebook play. "I wish [Zuckerberg] bought ours" instead of Oculus VR, he said during a presentation. "All the folks at Oculus have got big smiles on today."
He continue to talk about the expectations of the future of virtual reality: "I think that being able to have experiences that are truly deep and immersive...that it somehow makes you feel you are there...is something that people want. If you could really deliver that in the future, that would be huge."