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Apple bought 24 companies in the past 18 months

Apr 24 2014, 2:22am CDT | by , in News | Apple

Apple bought 24 companies in the past 18 months
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Tim Cook: We’re on the prowl.

"We're on the prowl." These were the words Tim Cook used to describe Apple's acquisitions in the past months. At Apple's second quarter earnings call, the Apple CEO revealed that it bought a total of 24 companies in just a span of 18 months.

We only know a few.

There's Locationary, HopStop, Embark, PrimeSense, SnappyLabs, and Burstly. There's still more, and half of the 24 is still unknown.

Apple is usually reserved when it comes to disclosing acquisitions. But one thing is certain: Apple knows where to invest its money.

“We’re not anti- getting a big company. What we’re anti- doing is doing something that’s not strategic,” Cook said.  “We’re not looking to pay the most and get the most buzz out of it.”

Cook is obviously referring to Google and Facebook, who both made attention-grabbing acquisitions in the past. Both companies are also engaged in a heated rivalry.

 

Google recently acquired Titan Aerospace. The financial details were not revealed, but reports say Google offered to beat whatever price Facebook offered. Earlier this year, Facebook bought WhatsApp for $19 billion, its largest acquisition so far.

Meanwhile, Apple prefers to buy smaller companies. "We tend to stay below $1 billion," Cook added.

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