Android takes the lead with ad traffic and beats iOS for the first time
The mobile ad network provider Opera Mediaworks has recently launched a report which focusses on the ad traffic brought in by different mobile operating systems and the results will certainly not disappoint you. As it appears, the Android devices have received more ad traffic as compared to the iPhones and the iPads and this has happended for the first time ever in the first quarter of 2014. And from what we can make out from the report, Android devices, including both phones and tablets, accounted for 42.8 percent of mobile ad impressions, while iOS devices accounted for slightly lies at 38.2 percent.
However, iOS still seems to be the leader when it comes to revenue and 52 percent of the ad revenue has been received by iOS. But Android isnt doing bad either; its devices have climbed to 33.5 percent of revenue and this is up from 27 percent where it was standing a year ago. Now coming towards the ad traffic and revenue in terms of location, United States still drives the most mobile ad traffic with 50.6 percent and this is followed by Asia-Pacific countries which come second with 23 percent, and then the European countries with 13 percent.
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