McDonald's announced that McDonald's brand ambassador Ronald McDonald is getting a new mission and image. For the first time, Ronald McDonald will take an active role on McDonald's social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. All other clowns on Twitter watch out, here comes Ronald.
Ronald McDonald's new mission is: "Fun makes great things happen." The idea that moments of fun and enjoyment bring out the simple pleasures in life and can lead to acts of goodness.
Ronald McDonald will be sporting a new wardrobe, which includes yellow cargo pants and a vest, accompanied by a red-and-white striped rugby shirt. His iconic big red shoes will remain the same. Reserved for special occasions, Ronald has a whimsical new red blazer with the Golden Arches on the front pocket and his well-recognized signature on the back, and a special bow-tie to complete the look.
Ronald McDonald's new clothes were designed by Tony Award winning theatrical designer Ann Hould-Ward.
Kind of funny that just a couple weeks ago Taco Bell poked fun at Ronald McDonald with an hilarious TV ad starring real people named Ronald McDonald. Watch below.
Ronald McDonald joined McDonald's in 1963, with a TV appearance in Washington, D.C. Two years later, Ronald made his first national TV appearance in a commercial during the Macy's Thanksgiving Day Parade. He was named national spokesman for McDonald's in 1966. He remains the embodiment of McDonald's dedication to the happiness and well-being of people worldwide and also helps kids learn in a fun way about important subjects, such as fire safety, exercise, health and hygiene, anti-bullying, self-esteem and literacy. Ronald will also be keeping up with his duties as the face of his namesake, Ronald McDonald House Charities, just as he has since 1974.