Menu
Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

Galaxy Note 4 Screen is the World's Best

Galaxy Note 4 Screen is the World's Best

Iggy Azalea Sex Tape Controversy Heats Up

Iggy Azalea Sex Tape Controversy Heats Up

Paris Hilton just bought the Cutest and Smallest Dog

Paris Hilton just bought the Cutest and Smallest Dog

Kim Kardashian Flames Media about Kanye West Attack

Kim Kardashian Flames Media about Kanye West Attack

Facebook Will Launch New FAN Network This Year

Apr 25 2014, 3:06pm CDT | by , in News

The move is set to put the social media company in the front of the mobile advertising market.

Facebook Will Launch New FAN Network This Year
Facebook Icon
 
 

YouTube Videos Comments

Full Story

Facebook Will Launch New FAN Network This Year

Facebook Will Launch New FAN Network This Year

In September of 2012 Facebook began to test its new mobile ad campaign for target ads to app stores and web sites.  The idea is to bring a more relevant ad to each individual mobile device user, without filling up its own apps with more ads.  Facebook decided to put it on the back burner after the attempt failed, but decided to bring it back to life in 2013 once they tweaked the program.


The new version allowed advertisers and publishers to keep more of the money being generated off the ads on their apps.  This new method proved effective for all three partners that were trying to put a foothold on the mobile ad market.  After the 2014 Q1 earnings report, Facebook officially announced the ad placement program would go into full swing, calling it Fan Audience Network (FAN).


During the Q1 2014 earnings call, COO Sheryl Sandberg mentioned how the expansion of this ad program was providing a significant boost to revenue saying "We’re really pleased with these results and the level of execution in our ads business. The team is staying focused on each element of our monetization strategy: capitalizing on the shift to mobile, growing the number of marketers who advertise with us, and investing in our ad products."


"Mobile continues to be a big driver for us – and a big opportunity. Mobile comprised 59% of our ad revenue in the quarter, up six percentage points from Q4. We continue to believe this is because Facebook has the best mobile ad product in the market."


According to Techcrunch.com, Facebook will begin arranging deals with new and current advertisers.  The ad space will be stored on each individual app instead of taking up space on Facebook's ad system.  This will allow for them to push an extra 1 million plus ads onto the market, which will spread the revenue out between FB, the advertisers, and application owners.


Some ads will also be target specific by taking personal information off of peoples profiles to ensure they receive ads that are relevant to what they are interested in purchasing.  This can include information people have volunteered on their FB page such as work history, education, hobbies, and location they live.


The goal for Facebook FAN is to send users ads that are more relevant to their individual needs, compared to advertising that is currently going on.  They believe this will give them a jump on the market, and ensure they have the lead over other mobile advertisers when it comes to marketing.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/37" rel="author">Jason Brumett</a>
Jason Brumett brings you the latest news across all interest topics for the geek mind.

 

 

Comments

blog comments powered by Disqus

Latest stories

Eva Mendes and Ryan Gosling Welcome Baby Girl
Eva Mendes and Ryan Gosling Welcome Baby Girl
This went from rumored pregnancy to birth pretty quick. Eva Mendes and Ryan Gosling have a baby.
 
 
Leica strips display from digital camera
Leica strips display from digital camera
Leica is celebrating in style with a new entry in the series: the Leica M Edition 60, a seriously unique digital camera.
 
 
Kourtney Kardashian positively Glows while sporting a Baby Bump
Kourtney Kardashian positively Glows while sporting a Baby Bump
Kourtney Kardashian was spotted recently by paparazzi and she positively glowed while she also sported a baby bump beneath a white lace dress.
 
 
Miranda Lambert nominated for 9 CMA Awards this Year
Miranda Lambert nominated for 9 CMA Awards this Year
Miranda Lambert showed her soft side for a 7 year old fan with cancer. She kept wiping her tears off when she sang “Over You” for a 7 year old cancer patient in Texas on Saturday. And she was also nominated for 9 CMA awards this year.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.