Can-Am launches free one week service to rescue celebrities from paparazzi attacks in LA
Popular race car star, Danica Patrick, is now moving down from a four wheel to a three wheel platform and she has already signed in with the three-wheeled Can-Am Spyder motorcycle. She will be coming soon this week as she debuts in a tongue-in-cheek online campaign in which she will be represented as the go-to girl for ways of instant-escape from paparazzi. She has already done a commercial for this new campaign which nearly looks as if it has been shot from a paparazzi lens.
In the commercial we see Danica riding on the three wheeler which she names as “The Paparazzi Escape Vehicle” and she is on her way to saving the Aerosmith star Steven Tyler who calls for help and is soon whisked away from the restaurant. According to Patrick, it is not difficult to understand how important part of a celebrity’s life is the constant follow up of the paparazzi and their presence is pretty much inevitable once you become a celebrity. She says that "They have a way of finding out where you are."
The race car star was recently in Los Angeles and she claims that the camera people even managed to find out which flight she was on and all of a sudden showed up in the baggage claim area. When we talk about the consumers, it comes as no surprise that they idolize the celebrities and they are almost obsessed with all things celebrity and this may explain how things can possibly go the other way too; celebrities on the other hand might be obsessing over all things paparazzi. This explains why Can-Am came up with the idea of providing a free service to whisk away the LA area celebrities and this offer is valid for an entire week. However, this might come as a disappointment that Danica Patrick herself won’t be driving the bike to rescue celebrities; instead there will be expert drivers to do so. It is most likely that the company’s campaign focuses solely on the testing of the vehicle but at the same time some real celebrity calls are also expected.