Company invites journalists one day before the New York auto show to preview the new car
The New York International Auto Show has paved the way for a lot of well recognized names in the car industry to reach out to the wider audience in terms of recognition. The show can rightly be taken for the greatest of all auto shows across the world just like city itself, this one is huge and high profile. Thanks to Motley Fool's Rex Moore and John Rosevear who were in New York to capture every minute detail of the show, we have gathered a detailed insight into the happenings of the New York International Auto Show.
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One of the major highlights of the show was actually given away way before the show started. Some journalists were given the invitation by Hyundai to preview the company’s lastest masterpiece; the all-new 2015 Sonata sedan. This is by far the most important vehicle for the company as far as the US is concerned because following the pickup trucks, these midsize sedans are a popularity in American culture and this is a very crucial segment because it is mostly dominated by four large names; Toyota, Honda, Ford and Nissan. Toyota has its Camry which is already very popular in all parts, then Honda has hit it right with its classy Accord, Nissan with Altima and then Ford’s Fusion.
Hyundai certainly knew what was it was entering into and for this it worked really hard to get its fair share of profit which is currently dominated by only a few top names. The Sonata comes with a long list of features which have been getting praise from all reviews and then the "swoopy" styling is the cherry on the top which gives the car its premium look. The car is going to come out later this year and it won’t be too long before we will see how the company has taken a different route with this one. The features are all in place, in fact some new more high end ones have been added as well but the styling of the car is more mature and less flashy now. But there are chances that customers might feel the look had been toned down a bit too much because obviously they wouldn’t want their car to appear too boring.