Nike ended its own line, but they may be helping Apple in the future
The FuelBand was on track to have an update coming up later on in the year, although that is now shelved for the foreseeable future. A spokesman from Nike did say, however, that they are going to be partnering with other companies like Apple for future projects.
They have previously teamed up with Apple in the form of the run tracking software that is now built in to iOS. This move out of producing their own physical products, however, points to them working on the long awaited iWatch, which is expected to finally see release later on in the year.
It may be a move for the later upgrades for the iWatch, but that remains to be seen. Apple has already discussed changes that they will make as the product develops, since some features are slow in production, but no official word has been given. In any case, fitness and health fans of Apple should be excited bout this. We’ll watch for more announcements as official word draws near, but this is an expected decision between a company that has focused on health and fitness in the past and one that is concerned with bringing the very best products onto the market.