Yahoo Travel will be a place to discover the world's best getaways and destinations.
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Similar to Yahoo's Tech and Food digital magazines, Yahoo Travel will cover travel-related stories ranging from exotic destinations to luxury escapes.
Yahoo's team of travel writers and reporters will include Laura Begley Bloom, the former Deputy Editor of Travel + Leisure, and Jo Piazza, the best-selling author and former Executive News Director for In Touch and Life & Style. Joining the team is Yahoo's very own Greg Keraghosian. Together, they will write adventures and capture photos and videos.
To sustain the initiative, Yahoo will be doing native advertising on the website, as it has done with Yahoo Tech and other sites. So, expect sponsored stories and reports. However, Yahoo assured us that they will be as engaging as the other non-sponsodered stories on its network.
"Our goal is to make the dream of travel a reality. Dream it, see it, do it, and of course share it," said Paula Froelich, the editor-in-chief of Yahoo Travel.
Check out Yahoo Travel at www.yahoo.com/travel.