This is the biggest accessory partnership Swarovski has been in since 100 years
With the luxurious outlook of the Apple phones and with a larger chunk of population willing to spend more in order to have their own exclusive and luxurious phone versions, it was quite evident that Samsung would fall into this soon enough. The company has made an announcement for its “Swarovski for Samsung” which is the exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit. Samsung has partnered with the luxury accessory brand and it all happened amid the Mercedes-Benz Fashion Week in New York this past season. This is a huge step for both the companies especially Swarovski which has not been in any partnership of this scale in the past 100 years at least.
Younghee Lee, the Executive Vice President of Global Marketing, IT & Mobile Division at Samsung reportedly stated that "With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships. Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes."
This partnership is going to bring for us a bunch of crystal adorned S5 covers Gear Fit charms. With the help of a patented application process, the Swarovski Crystal Fine Rocks have been embedded in the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature. The new crystal covers are going to make your ultimate luxury dream come true in two tones of Vibrant Blue and Mystic Black.
The new collection is also available at the official online store of Samsung and have begun from today for Korea and pre sales for China. The collection will be available online in the UK after some time.