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Dr. Dre And Jimmy Iovine To Become Apple Executives

Beats’ two most influential figures welcomed in Apple after the Beats purchase of $3 billion

May 10 2014, 3:35pm CDT | by

11 Updates
Dr. Dre And Jimmy Iovine To Become Apple Executives

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Dr. Dre And Jimmy Iovine To Become Apple Executives

The greatest news headline which we came across this week was about the purchase of Beats Electronics by Apple at a whopping deal closure of $3 billion which is Apple’s biggest deal so far. With a sum so huge, this can rightly be tagged as the most expensive deal ever made by Apple. And this is not the only first for Apple; the company has also for the first time moved in for a high-profile, well-known commercial entity. This is also going to be a huge change for Beats’ two most influential figures – Dr. Dre and Jimmy Iovine – members of Apple’s executive team.

These two men have got it all. They have had successful careers as record producers, label owners and all-round pioneers of the music scene. They first started selling the high-end audio equipment, including earphones and headphones back in 2006 and soon the Beats logo and name was heavily recognized in and outside the music industry. The Beats line now has been expanded and includes other audio equipment besides headphones.

Despite of having the immense catalog of music through the iTunes Music Store, Apple still needs to pull together something for a decent streamer and now the acquisition of Beats is going to give Apple a readymade service which is going to go right under its own belt. Dr. Dre and Jimmy Iovine will now become part of Apple’s music future and they have already the company as executives.

source: wsj


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Update: 11

Apple Officially Welcomes Beats To The Family

Source: MyAppleMenu

Joseph Keller, iMoreAdditionally, Vivendi announced today that it's Universal Music Group division had sold its remaining stake in Beats to Apple. The stake was worth about 13% of Beats, and was ...
Source: MyAppleMenu   Full article at: MyAppleMenu 15 minutes ago


Update: 10

Vivendi/UMG transfers Beats stake over to Apple in $404M deal [u]

Source: MacNN

(Updated with Apple welcoming page) Vivendi's Universal Music Group has completed a sale of its 13 percent stake in Beats to Apple, in a deal worth $404 million, according to an official statement. The company hasn't released any other details. In ...
Source: MacNN   Full article at: MacNN 16 minutes ago

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Update: 9

Apple to fire 200 Beats employees following acquisition

Source: AppleTell

Apple’s acquisition of Beats this past May means many Beats employees will eventually find themselves joining Apple’s workforce. However, not everybody will be making the transition; hundreds, in fact, may find their positions marked redundant. As reported by Bloomberg, the restructuring process will shift a majority of Beats’… Continue reading Apple to fire 200 Beats employees following acquisition Related posts: Apple ...
Source: AppleTell   Full article at: AppleTell 3 hours ago

Update: 7

Apple Is Reportedly Close to Acquiring Podcast App Swell

Source: Digital Music News

Apple recently acquired Beats and BookLamp, an e-book recommendation service. Now, re/code reports that Apple is close to buying Swell, a personalized podcast and talk radio recommendation app. Sources say the deal is worth around $30 million. Swell will supposedly shut down this week as part of the deal. Part of the app’s team will join Apple. This acquisition hints that Apple might finally be ready to re-work their native Podcast app, which has a ...
Source: Digital Music News   Full article at: Digital Music News 3 days ago, 3:07pm CDT

Update: 6

European Commission approves Apple acquisition of Beats

Source: MacNN

The European Commission has authorized Apple's $3 billion takeover of Beats, according to an official statement. The organization was tasked with scrutinizing any possible antitrust concerns in the deal. In its judgment, the Commission notes that while both Apple and Beats sell headphones in Europe, even their combined marketshare is low, and the companies aren't in close competition. Their headphones are said to "differ markedly in functionality and design. ...
Source: MacNN   Full article at: MacNN 4 days ago, 9:34am CDT

Update: 5

Bose Sues New Apple Acquisition Beats Over Patent Violations

Source: AppleSlashdot

Bose has taken issue with some of the technology embodied in products in Apple's newly acquired Beats line of headphones. As Ars Technica reports, Bose is suing Apple, claiming that the Beats products violate five Bose patents, covering noise cancellation and signal processing Although Bose never mentions Apple in the 22-page complaint, the acquisition price of the private company may have played a part in ...
Source: AppleSlashdot   Full article at: AppleSlashdot 5 days ago, 3:30am CDT

Update: 4

Apple may be preparing to sever from ad agency TBWA

Source: MacNN

Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple ma ...
Source: MacNN   Full article at: MacNN Jul 14 2014, 3:33pm CDT

Update: 3

Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp

Source: MacRumors

Apple may be planning to part ways with longtime ad agency TBWA/Media Arts Lab, according to a new report from The New York Post. Citing industry buzz, the report suggests that Apple is ready to put its entire advertising account "up for grabs." The Cupertino company is also said to be planning to leverage Beats co-founder Jimmy Iovine to bolster its marketing efforts. Beats is well-known for its aggressive marketing tactics and clever advertisi ...
Source: MacRumors   Full article at: MacRumors Jul 14 2014, 2:12pm CDT

Update: 2

Beats files suit against Chinese counterfeiters with fake storefronts

Source: MacNN

Speaker and headphone maker Beats -- currently undergoing an acquisition by Apple -- has filed a lawsuit against a collection of Chinese counterfeiters, asking for billions of dollars in damages. "This action has been filed by Beats to combat online counterfeiters who trade upon Beats' reputation and goodwill by selling and/or offering for sale unlicensed and counterfeit products featuring Beats' trademarks," the complaint reads. "Th ...
Source: MacNN   Full article at: MacNN Jul 11 2014, 2:11pm CDT

Update: 1

This Surfboard From The Beats Designers Was Built To Help You Forget About Technology

Source: Business Insider

Technology is a huge part of what the design firm Ammunition does. The San Francisco-based company does design work for tech giants like Adobe and Beats all the time, Wired reports, though now it's branching out. Thanks to Ammunition's spinoff brand Octovo, you can now pick up a travel-friendly surfboard made by the crew that designs the world's most popular headphones. The boards are part of a collaboration with surfer Jason Tilley that began in 2013, the company ...
Source: Business Insider   Full article at: Business Insider Jun 30 2014, 8:41pm CDT

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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