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Dr. Dre And Jimmy Iovine To Become Apple Executives

Beats’ two most influential figures welcomed in Apple after the Beats purchase of $3 billion

May 10 2014, 3:35pm CDT | by

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Dr. Dre And Jimmy Iovine To Become Apple Executives
 
 

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Dr. Dre And Jimmy Iovine To Become Apple Executives

The greatest news headline which we came across this week was about the purchase of Beats Electronics by Apple at a whopping deal closure of $3 billion which is Apple’s biggest deal so far. With a sum so huge, this can rightly be tagged as the most expensive deal ever made by Apple. And this is not the only first for Apple; the company has also for the first time moved in for a high-profile, well-known commercial entity. This is also going to be a huge change for Beats’ two most influential figures – Dr. Dre and Jimmy Iovine – members of Apple’s executive team.

These two men have got it all. They have had successful careers as record producers, label owners and all-round pioneers of the music scene. They first started selling the high-end audio equipment, including earphones and headphones back in 2006 and soon the Beats logo and name was heavily recognized in and outside the music industry. The Beats line now has been expanded and includes other audio equipment besides headphones.

Despite of having the immense catalog of music through the iTunes Music Store, Apple still needs to pull together something for a decent streamer and now the acquisition of Beats is going to give Apple a readymade service which is going to go right under its own belt. Dr. Dre and Jimmy Iovine will now become part of Apple’s music future and they have already the company as executives.

source: wsj

 

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Update: 11

Beats president defends headphones against criticism

Source: GIGWISE

Beats By Dr. Dre & GRAFF Diamonds Special Event
Luke Wood, the president of Beats headphones, has defended the sound quality his product after waves of criticism.  Beats by rapper and businessman Dr Dre have been under increasing scrutiny recently, because many critics claim that their headphones are 'too bass heavy'. Speaking to BBC Newsbeat, Wood defended the brand: "I've certainly heard that as an opinion on the headphone, I disagree. We didn't go to build a reference hea ...
Source: GIGWISE   Full article at: GIGWISE Jul 15 2014, 10:01am CDT
 

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Update: 10

Apple may be preparing to sever from ad agency TBWA

Source: MacNN

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Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple marketing efforts. "Apple bought ...
Source: MacNN   Full article at: MacNN Jul 14 2014, 3:33pm CDT
 

Update: 8

Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp

Source: MacRumors

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Apple may be planning to part ways with longtime ad agency TBWA/Media Arts Lab, according to a new report from The New York Post. Citing industry buzz, the report suggests that Apple is ready to put its entire advertising account "up for grabs." The Cupertino company is also said to be planning to leverage Beats co-founder Jimmy Iovine to bolster its marketing efforts. Beats is well-known for its aggressive marketing tactics and clever advertising campai ...
Source: MacRumors   Full article at: MacRumors Jul 14 2014, 2:12pm CDT
 

Update: 7

Beats files suit against Chinese counterfeiters with fake storefronts

Source: MacNN

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Speaker and headphone maker Beats -- currently undergoing an acquisition by Apple -- has filed a lawsuit against a collection of Chinese counterfeiters, asking for billions of dollars in damages. "This action has been filed by Beats to combat online counterfeiters who trade upon Beats' reputation and goodwill by selling and/or offering for sale unlicensed and counterfeit products featuring Beats ...
Source: MacNN   Full article at: MacNN Jul 11 2014, 2:11pm CDT
 

Update: 6

This Surfboard From The Beats Designers Was Built To Help You Forget About Technology

Source: Business Insider

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Technology is a huge part of what the design firm Ammunition does. The San Francisco-based company does design work for tech giants like Adobe and Beats all the time, Wired reports, though now it's branching out. Thanks to Ammunition's spinoff brand Octovo, you can now pick up a travel-friendly surfboard made by the crew that designs the world's most popular headphones. The boards are part of a collaboration with surfer Jason Tilley that began in 2013, the company's blog ...
Source: Business Insider   Full article at: Business Insider Jun 30 2014, 8:41pm CDT
 

Update: 5

Time For Soccer To Take A Stand: Petition Demands FIFA No Longer Allow Fans To Wear Blackface At World Cup

Source: Bossip.com

It’s time FIFA stop allowing racism in the World Cup and international soccer! Fans Petition For FIFA To Ban Blackface At The World Cup Spread the word, a petition for FIFA to take a formal stand against racism is gaining major steam across the world. A Care2 petition demands the international soccer governing body FIFA stop tolerating fans in blackface at the World Cup games. The Care2 petition has more than 14,000 sig ...
Source: Bossip.com   Full article at: Bossip.com Jun 26 2014, 5:34pm CDT
 

Update: 4

DJ Quik Says His Music Being Left Off Beats Music App Is “Personal”

Source: All HipHop

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(AllHipHop News) Compton rapper/producer DJ Quik is upset music from his catalogue has apparently been left off the new Beats Music App. According to the two decade veteran of the game, that decision was personal. He expressed his frustration via Twitter. [ALSO READ: Kanye West Talks Dr. Dre’s Apple/Beats Deal, Fixing Instagram + More] -   Quik was not clear exactly who he was angry with. The creator of Quik Is the Name has admitted he  ...
Source: All HipHop   Full article at: All HipHop Jun 25 2014, 5:52am CDT
 

Update: 3

Kanye West Chimes In On Apple's Beats Purchase

Source: ign

Kanye West Sighting In Prague
Superstar Kanye West loves great design, whether it comes to fashion, musical composition, or technology. In a recent interview with AdWeek (via The Verge), West discussed how he compares himself to the late Apple CEO Steve Jobs, how he feels about Samsung, and the real reason he thinks Apple pur ...
Source: ign   Full article at: ign Jun 18 2014, 9:30am CDT
 

Update: 2

Lebron James Earned $30 Million From Dr. Dre’s Beats by Dre Sale

Source: All HipHop

Cleveland Celebrates LeBron James Coming Home
(AllHipHop News) Lebron James has public aspirations to become the first billionaire active athlete and Dr. Dre has helped him on that quest. According to a recent report, Lebron James acquired $30 million in stock and cash after the Beats by Dre sale by Apple. While James’ share in the Beats by Dre company is undisclosed, he has reportedly raked in 10% of the $3 billion sale of the headphone and music streaming company. Iovine and Dre gave James prototypes of the Beats headphon ...
Source: All HipHop   Full article at: All HipHop Jun 13 2014, 9:33am CDT
 

Update: 1

World Cup Advertisers Use Music to Unite Soccer Fans

Source: The Hollywood Reporter

Beats Present: Sound Symposium
Companies such as Coca-Cola and Beats by Dre are teaming up with global artists to promote their brands on sports' biggest stage. read more ...
Source: The Hollywood Reporter   Full article at: The Hollywood Reporter Jun 10 2014, 8:54pm CDT
 

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.

 

 

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