Samsung, Innolux and Sharp were in the running to get the order from Apple
According to some news reports from Taiwan, Apple is giving away a third of the overall iPhone 6 screen panel production over to the display company Innolux. It looks like there had been some strong competition going on in the industry as three strong competitors were running after this contract; Samsung, Sharp and Innolux itself.
We have already read about Apple’s feelings regarding the upcoming iPhone 6 and the company expects that their new phone is going to get a lot of attention this time and because of this they have made the wise decision of distributing the production of its display between three companies: Japan Display Corporation, LG Display and Innolux.
Why Samsung didn’t get the contract is a pretty straightforward question and not at all a difficult one to answer. Apple was obviously thinking in terms of competition and Samsung, as it so appears, is one of the biggest rivals of Apple at the moment and a very direct competitor. And as a result Apple had to pick from other options and the decision in favor of Innolux was quite obvious since the company has been one of the world's top touch panel makers ever since its start in 2003.