Walter Isaacson: It's not about the headphones or streaming music. It's about Jimmy Iovine.
Considering Iovine's musical background, it would be easy to assume that the popular producer will be helping Apple seal deals with recording labels. Billboard Magazine previously said that Iovine will be overseeing Apple's music strategy.
However, a new report from Billboard reveals that Iovine might be taking a much bigger role at Apple - a role that will raise many eyebrows in the Apple ecosystem.
Walter Isaacson, the famous biographer of the late Steve Jobs, believes that the Beats deal isn't just about headphones and music streaming. Rather, Isaacson thinks that Tim Cook wants Iovine to run the company's content business and to possibly help launch the long-rumored Apple TV.
In an interview with Billboard's Dan Lyons, Isaacson recalled a previous comment from Iovine that he wanted Steve Jobs to buy Universal in 2003. Isaacson added that Iovine, like Jobs, has the charisma to lead Apple's content business.
Iovine has deep connections too in the music scene, making the rumor somewhat believable. Apple and Iovine both declined to comment on the report.