Apple Balla reports that the former CEO of Burberry, Angela Ahrendts, has been brought on board at Apple to makeover the retail experience, something that has been needed at Apple as retail sales have slowed to a crawl despite the fact that they have continued to open store after store in new locations.
The original CEO, Steve Jobs, was an integral part in deciding how the retail experience was going to work, with a focus on the Genius Bar and a lack of cash registers. Now, however, Tim Cook is wanting to make even more changes and create something that is not only uniquely Apple, but highly profitable.
The Burberry veteran is expected to start with making the experience even more streamlined, including mobile payment options that will further simplify the process, although beyond that there are scarce details on the kinds of things that we can expect.
This all comes in response to the slowed growth of retail stores. They have opened 400 stores in total and make $21 billion each year, although the per store income hasn’t shown signs of growth that they were hoping for. That is where Ahrendts will come in and make sure that Apple has the same level of retail growth that they have seen in total sales throughout the world.
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