Tim Cook has been at the helm of a company that Steve Jobs ran for a long time, something that he is having to overcome after years of doubt about the kind of leadership that he can provide. In 2014, he is working hard to set a new standard that will be hard to beat, though.
The Worldwide Developers Conference is coming next Monday and there is a lot of speculation, although the one thing that we know for sure is that Tim Cook is going to be making a name for himself. In particular, he will be working to announce new products that will help Apple offer a kind of variety in their products that they aren’t typically used to.
In the past, they offered a limited number of products, albeit high quality ones. Now, they will have computers, phones, tablets, and even watches if the rumors are to be believed. In addition, Cook is going to have to answer questions about the lack of a mobile payment system for Apple, something that their biggest competitor hasn’t had a problem with. The Beats deal is certainly going to help Tim Cook stand apart, although it remains to be seen what they are actually expecting out of purchasing the company. This will be the biggest purchase since Apple acquired NeXT Computer in 1996.
Currently, Apple appears to be at a crossroads. There are a lot of companies competing to take control of the market that they formerly controlled on their own, but this could be an opportunity to Cook to show what he’s made of and truly take the company back in an innovative direction.
Source: Apple Balla