Menu
Jeff Goldblum Stars in funny GE Link Ad

Jeff Goldblum Stars in funny GE Link Ad

iPhone 6c is possible as iPhone 5c Sales Surge

iPhone 6c is possible as iPhone 5c Sales Surge

Pee-Wee Herman stars in New TV on the Radio Video

Pee-Wee Herman stars in New TV on the Radio Video

Windows 10 Preview Download Release is Today

Windows 10 Preview Download Release is Today

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

Google Glass is Still Trying To Look Cool

Jun 4 2014, 4:01am CDT | by , in News | Technology News

Google Glass is Still Trying To Look Cool
 
 

YouTube Videos Tweets Comments

Full Story

Google Glass is Still Trying To Look Cool

When Google announced its Google Glass partnership with Ray-Ban and Oakley maker Luxottica in January, headlines blared that Glass had likely solved its fashion problem. Luxottica makes cool eyewear, so their take on Google Glass will be infused with cool, and people will wear it, the logic goes.

But those cooler Glasses won’t hit the market until 2015, the company projected. In the meantime, Google Glass superfan Diane von Furstenberg — remember her 2012 Glass-heavy fashion show, the setting of this infamous picture? — is giving it a try.

It’s the world’s first look at Glass designed by an outsider. How does it look? Not so different from the curved frames and wraparound shades in the Google-designed collection debuted in January.

Von Furstenberg’s DVF Made for Glass collection, a mix of sunglasses and prescription frames available June 23, has a retro flair and offers more subtle color options. It still, quite noticeably, has a computer on it — though its prominence could be a pro or a con, depending on the user.

The partnership suggests that Google thinks the way to some users’ hearts is through their sense of fashion rather than through their desire for its functionality and utility. And design improvements could make Glass meld more seamlessly with a pair of glasses.

But they won’t solve Glass’s “cool” problem. As long as Glass feels like an unfamiliar concept, tacking it into familiar (or chic and familiar) objects won’t help. People will still focus on the screen. Still, the people behind Glass seem convinced that attitudes and tastes will change over time — something anyone in fashion can understand.

The new collection did lead to one interesting observation: Sunglasses might make Glass much more palatable than the lens-free or clear lens versions. In a video for Elle, von Furstenberg shows Elle’s fashion news director Anne Slowey how to use the new collection.

As they chat, the designer runs her finger along the side of her sunglasses — but she never falls into that faraway stare of a Glass user gazing into the corner screen. Or, at least, you can’t see if she does.

“See, the good thing about the sunglasses is I can’t tell is I can’t tell that you’re not looking at me,” Slowey said.

Diane Von Furstenberg Spring 2013

Follow Ellen Huet on Twitter at @ellenhuet.

 

Updates


Sponsored Update

Update: 2

Tweets

 

Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Shay Mitchell Breaks Up With Boyfriend Ryan Silverstein
Shay Mitchell Breaks Up With Boyfriend Ryan Silverstein
Pretty Little Liars' star Shay Mitchell and Ryan Silverstein break up after one year.
 
 
Jackie Chan might be coming to your TV Screens for Rush Hour
Jackie Chan might be coming to your TV Screens for Rush Hour
Brett Ratner is in talks with Warner’s TV division to turn the Rush Hour series into a TV show. Bill Lawrence will be the runner for the show and we can anticipate a hearty good cop time on the show. The question is whether Jackie Chan and Chris Tucker will be reprising their roles as Lee and Carter on the TV show?
 
 
New iPad Air 2 Comes in Gold
New iPad Air 2 Comes in Gold
Bloomberg reports that Apple will introduce a gold iPad Air 2 to match the iPhone 6 colors.
 
 
Neil Patrick Harris reveals Details about his Wedding
Neil Patrick Harris reveals Details about his Wedding
Neil Patrick Harris told all regarding the details of his same-sex wedding with David Burtka.