The FIFA has announced and launched its official FIFAWorldCup account on Instagram to share the best photos from the Brazil World Cup 2014 and for football supporters across the globe to share their World Cup experiences.
Fans can see and share exclusive back-stage photos from the 12 stadiums in Brazil and the very best photography from the cities, beaches and fans at the event.
The the FIFAWorldCup Instagram account will also be promoting #myworldcup, whereby fans can upload photos showing how they are watching and enjoying the World Cup 2014. The best photos will be shared on FIFA.com social channels
The FIFAWorldCup Instagram account complements FIFA’s existing strong presence on social media. In April 2014, FIFA’s Facebook pages reached over 280 million users, the World Cup page currently has more than 20 million fans, and there are currently more than 7 million FIFA followers on Twitter.
Matt Stone, FIFA Head of Digital said: "The official 2014 FIFA World Cup Instagram account will reach new audiences who love exclusive, beautiful imagery from the tournament. We look forward to seeing how the fans are enjoying the event worldwide and sharing the best highlights across the official FIFA digital platforms."
See some of the best FIFA World Cup photos so far below. The World Cup 2014 kicks off on June 12.
Check out the FIFAWorldCup Instagram account here.
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