BlackBerry has announced a new licensing agreement with Amazon to bring its pool of apps into the BlackBerry 10 OS. More than 200,000 Android apps from Amazon's Appstore can be downloaded this fall, when BlackBerry 10.3 operating system launches.
Apps like Netflix, Pinterest, Candy Crush Saga, Groupon, and Minecraft will soon run on BlackBerry devices, the company said in a statement. However, BlackBerry World, the company's own app store, will still be around, although its music and video sections will be closed on July 21.
But BlackBerry assures that previously downloaded content will not be deleted. Users may access their videos and music through MyWorld.
Last week, Amazon said that its Appstore now has over 240,000 apps. Although the number is short when compared to Google's Play Store and Apple's App Store, Amazon said that its collection has tripled annually.
Amazon recently announced its long-rumored Amazon Fire phone earlier today.
The licensing deal with Amazon is a smart move for BlackBerry. In a way, it will solve the company's app gap. It will also allow BlackBerry to buy more time as it focuses on its profiting enterprise services.
In an interview with the Wall Street Journal, BlackBerry CEO said that he doesn't have time, energy, and money to develop apps.
"Given I want to financially turn around the company and focus on the enterprise space, this is perfect for us," he said.