Players will not use Beats while inside the stadium or appearing at any press event
Celebrity endorsement is one thing which all companies can benefit form if they are looking for good and effective marketing and sometimes famous people don’t even get paid for endorsing a particular product; they are simply promoting a brand by using it without any intentions of marketing it to the public. When it comes to Beats by Dr. Dre, which now belongs to Apple, many footballers have been spotted with their headphones and earbuds around their necks. While this is unintentionally promoting Beats, which is now Apple’s, it is becoming a cause of concern for Sony which is in a deal with FIFA Worldcup.
For footballs lovers, FIFA is a huge event which calls for celebrations and for the players it is the time to show their finest talent and celebrate victory. But for corporations, this is just another major platform for marketing and Sony happens to be one such company which is going to take advantage of the event which gets an online coverage throughout the world. It has struck a deal with FIFA to advertise its products throughout the event in Brazil.
According to Reuters, the football players are not allowed to be seen in public while wearing the Beats headphones, which has now become a direct competitor of Sony. Now there are less or almost no chances that you are going to spot a player wearing one of the Beats’ products. They are not allowed to use Beats while the match is going on, while they are inside the stadium and while they appear on any press events.