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iPhone 6 Launch likely September 19

Jun 26 2014, 9:20am CDT | by

11 Updates
iPhone 6 Launch likely September 19
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iPhone 6 Launch likely September 19

Reports out of China and Germany  suggest that Apple will launch the iPhone 6 on Friday, September 19. Given the last two launches have occurred on the third Friday of September, that’s hardly shocking news. But this promises to be no ordinary iPhone launch and so the details have started to become more tantalizing as the date gets closer. Numerous accounts have both the 4.7-inch model and the 5.5-inch phablet entering production next month and Foxconn, Apple’s main manufacturer, is said to be hiring upwards of 100,000 people to make that happen.

Earlier reports had suggested that Apple was struggling with some unspecified issues related to the larger model, but in recent weeks those have passed and instead suggestions are emerging that the bigger-screen model will also be a flagship of sorts, sporting some unique features that are not on the smaller model. Keeping in mind that none of this is confirmed, it’s possible that the phablet will be the first iPhone to offer 128GB of storage and it may contain a better camera than the smaller model. Specifically, only the phablet might offer optical-image stabilization , which allows for sharper photos in low light conditions.

It’s important to note that the alleged reason for this is supply constraints on the part needed to offer stabilization, which explained why TouchID couldn’t come to the iPad last year as well. The phablet will sell in smaller numbers than the 4.7-inch iPhone as is common with other brands and will also be a function of production choices by Apple. Earlier, it was rumored that only the larger model would get a sapphire screen cover , but that now seems much less likely especially in light of comments made by Corning. (Corning has supplied the Gorilla Glass Apple used over its screens for years and its remarks suggested it was being replaced entirely.)

The Chinese report also suggested Apple is doing away with the 16GB iPhone for the newest models, instead moving to a 32GB and 64GB lineup. Such a move makes sense from a consumer and competitive standpoint. Apple has historically had a three-model lineup, but assuming it goes to two different screen sizes in an otherwise identical product, the proliferation of memory size options could lead to chaos in SKUs, especially if the phone continues to be offered in three colors. Apple had five different models (for different frequency bands) of the iPhone 5s in three colors and three memory sizes. That’s 45 unique SKUs. Even if it can consolidate the radios somewhat for the next generation iPhone, the challenge of maintaining even more models could be daunting, especially given that the 5s and/or 5c will likely remain in the lineup. (The 5c has at least 55 SKUs right now.)

It will cost Apple only about $5-6 to upgrade from 16GB to 32GB in the base models, but the company will likely see fewer upselling opportunities to the 64GB model than it did to the 32GB in the current generation. That upsell was probably the single most profitable line item on Apple’s entire P&L so losing it will hurt some. The good news for the company is that the phablet will likely command a higher price and entice some buyers to buy it instead of the smaller phone. While the bigger screen will cost Apple a bit more — as would any other extra features like image stabilization — the phablet should have a higher margin structure overall.

While Apple did increase the screen size slightly with the iPhone 5 in 2012 and did launch two phones last year, it’s safe to say the much larger screens of this year’s iPhones and the bigger separation between the models has led to a great deal of early excitement. A report from RBC earlier this week suggested interest in a big-screen iPhone was high enough that it could entice some switchers from the Android camp. The impact of that on Apple will be revisited in a future post. In the meantime, start thinking about whether the right iPhone for you is a more basic model or the jumbo phablet. It appears you could be holding one in less than 3 months.

Follow me on Twitter . Read the rest of my Forbes posts here .


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Update: 11

OS X Yosemite to Launch in Late October, 12-inch Retina MacBook and 4K Desktop in the Works

Source: Mac Rumors

"Tammy" Apple Pie Truck
Following an earlier report on the launch of the iPhone 6 and iOS 8, 9to5Mac has released a second report with details on OS X Yosemite and Apple's fall Mac plans. As has been previously mentioned, OS X Yosemite will launch in October, following iOS 8's September release alongside the iPhone 6. The final Yosemite Developer Preview is expected to be seeded to developers on September 29, with a final golden ma ...
Source: Mac Rumors  Full article at: Mac Rumors 17 minutes ago


Update: 10

Stock Pick: The chips are down for Qualcomm Inc. (QCOM)

Source: Canadian Business Online

For many investors, earnings seasons is a little like the race for the Stanley Cup. Everyone’s watching to see which companies will score big and which ones will outperform their peers. One company that a lot of people are keeping their eye on is San Diego-based Qualcomm (NASDAQ: QCOM), a $138 billion market-cap semiconductor company. While the company reports its earnings after markets close on July 23, some analysts are already predict ...
Source: Canadian Business Online   Full article at: Canadian Business Online 52 minutes ago

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Update: 9

Android users: What screen size should iPhone 6 buyers choose?

Source: CNet

Anti-Apple Protest In San Francisco, California
If the rumors are true, Apple will soon offer 4.7-inch and 5.5-inch iPhones. Android users have enjoyed those sizes for years. W ...
Source: CNet   Full article at: CNet 1 hour ago

Update: 7

Apple 'tentatively' planning mid-September event for iPhone 6, iOS 8

Source: MacNN

"Tammy" Apple Pie Truck
Apple is "tentatively" scheduling a press event for mid-September to reveal the 4.7-inch iPhone 6 and final launch details of iOS 8, sources say. The people add that the second and third weeks of September are the most likely target, but that uncertainties about manufacturing timetables are a factor. The 5.5-inch iPhone may also be shown at the ...
Source: MacNN   Full article at: MacNN 1 hour ago

Update: 6

The iPhone 6 Is Coming In The Second Or Third Week Of September (AAPL)

Source: The Business Insider

Apple is planning to hold an event in mid-September to introduce the 4.7-inch iPhone 6, according to 9to5Mac's Mark Gurman. The event is likely to be held in the second or third week of September, sources familiar with the matter reportedly told Gurman. These plans, however, remain tentative and could change due to "manufacturing uncertainties." But don't get too excited about seeing an iP ...
Source: The Business Insider   Full article at: The Business Insider 1 hour ago

Update: 5

Apple Planning Mid-September Event for 4.7-Inch iPhone 6, Timing of 5.5-Inch Model Unclear

Source: Mac Rumors

"Tammy" Apple Pie Truck
According to 9to5Mac, Apple is putting the finishing touches on iOS 8 in advance of a September iPhone and iOS 8 launch event. Based on current projections, Apple is unsurprisingly tentatively planning to hold this iPhone-oriented event in mid-September. In line with previous reports, Apple is said to be aiming for a second product launch event in October for the iWatch and OS X Yosemite. iPhone 5s with mockups of 4.7-inch and 5.5-inch iPhone ...
Source: Mac Rumors  Full article at: Mac Rumors 2 hours ago

Update: 4

Apple 'tentatively' plans mid-September iPhone event as iOS 8 nears completion (Mark Gurman/9to5Mac)

Source: Techmeme

Mark Gurman / 9to5Mac: Apple ‘tentatively’ plans mid-September iPhone event as iOS 8 nears completion  —  Apple is gearing up for its first major hardware and software launches of 2014.  The Cupertino-based company is “tentatively” planning a keynote address in mid-September to announce the iPho ...
Source: Techmeme  Full article at: Techmeme 2 hours ago

Update: 3

Apple Beats Earnings Estimates On China Sales

Source: bidness etc

CEO Tim Cook Visits Beijing
Apple Inc. (AAPL) announced earnings for the third quarter of its fiscal year 2014 (3QFY14), on Tuesday. For the quarter, Apple declared a net income of $7.7 billion or $1.28 per share. This is ahead of analysts’ expectations of $7.49 billion or earnings per share (EPS) of $1.22. Revenues missed analysts’ expectations however, coming in at $37.4 billion instead of $37.88 billion. Over the quarter, gross profit ...
Source: bidness etc   Full article at: bidness etc 2 hours ago

Update: 2

Apple Inc iPhone 6 has investors and consumers on watch

Source: Edmonton Journal

Anti-Apple Protest In San Francisco, California
Apple Inc.'s fourth quarter guidance may have come in lower than expected, but since this is being attributed to the transition into new iPhones and other product launches, investo ...
Source: Edmonton Journal   Full article at: Edmonton Journal 3 hours ago

Update: 1

iPhone 6 likely to launch in late September, says analyst

Source: Car Craft

Engadget Presents Expand - Day 2
Based on Apple's predictions for the current quarter, analyst Gene Munster believes the new iPhone will roll out around the last week of Septem ...
Source: Car Craft   Full article at: Car Craft 4 hours ago

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