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Facebook Executive Apologizes For Controversial News Feed Study

Jul 3 2014, 4:00am CDT | by , in News | Technology News

Facebook Executive Apologizes For Controversial News Feed Study
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Sandberg is the first Facebook executive to talk about the disputed study, which caused an uproar among privacy activists and regulators.

Facebook chief operating officer, Sheryl Sandberg, admits that the social network poorly communicated its 2012 psychological experiment.

Speaking to reporters in New Delhi, Sandberg said that the news feed study was small and was conducted in one week. More importantly, Sandberg dismissed the idea that Facebook can control the emotions of its users.

"Facebook cannot control emotions of users. Facebook will not control emotions of users," she told NDTV. "We communicated very badly on the emotions study. We hope users understand that we care about their privacy. We want to be transparent and give users control."

Sandberg, who met with small-sized businesses in India, apologized for the scandal. She said that the study was poorly communicated.

 

“And for that communication we apologize. We never meant to upset you,” she told the Wall Street Journal.

Sandberg is the first Facebook executive to talk about the disputed study, which caused an uproar among privacy activists and regulators.

Published in the March issue of Proceedings of National Academy of Sciences,  the research revealed that Facebook selectively tweaked news feeds to study the emotional responses of roughly 700,000 users. 

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