On top of Brazil’s World Cup hammering against a rampant German side last night, they’ll take little solace in the fact that their nightmare 90 minutes was the most tweeted sporting event on Twitter, ever.
Twitter revealed yesterday that the German 7-1 victory over hosts Brazil was tweeted about a huge 35.6 million times. That’s double the previous record that was held by Brazil beating Chile on penalties two weeks earlier. It also eclipsed the Super Bowl’s 2014 record of 24.9 million tweets.
Germany’s Sami Khedira, who scored the fifth goal, also broke a record by receiving 560,166 tweets per minute. In comparison, at its peak, the Brazil Vs Chile game had 389,000 tweets per minute and the 2014 Super Bowl received 382,000 tweets per minute.
The new record represents a boon for Twitter, which wants to further integrate the social network with TV watching and create a “second screen” experience.
Twitter was well prepared with a special World Cup thread on Twitter, push notifications about upcoming matches and an “explore the World Cup” link on every timeline.
Twitter also released a heat-map of geotagged tweets that show how the semi-final played out on Twitter. You can see how activity on the social network intensified as each goal was scored, with Khedira’s goal sparking the biggest flurry of tweets.