So the tech blooming is all about ‘all things wearables’ at the moment and with the mobile phones seeming to get old school, the companies are focusing more towards the smartwatches and other kinds of similar wearables. Even sports companies have been drawn to this trend which so perfectly suits them. The miCoach Fit Smart by Adidas appeared unofficially about two weeks ago but today the company has finally introduced the device. The wristband was revealed in San Francisco, during theWearable Technologies Conference 2014 and it has been designed to measure your burned calories, heart rate, distance covered, pace and more fitness stats.
It is not just the inside of the device which is quite attractive but the outer design is quite noteworthy too. The available colors are going to be black and white and the strap will be made from soft-touch silicone for maximum comfort. There is also a small strip of LEDs which are interestingly going to change color depending on the intensity of a workout.
Paul Gaudio, GM of digital sports at Adidas, told Engadget about the practicality of the companion miCoach apps saying that "What we did, by working with elite coaches, was bring an experience to help people set weekly goals and training plans. We took the things that have been very successful and implemented them here with the Fit Smart. It is about encouraging people to get active and stay active. It can also be a motivational tool; it can coach you to be better."