After weathering a couple of storms which included the inevitable firing of co-founder Mahbod Moghadam, Genius is rebranding itself to Genius.com - a simpler yet fitting name for its ambitious goal.
When Rap Genius was launched five years ago, its founders had one goal in mind: Annotate the world. But that clearly meant going beyond rap lyrics.
Today, after weathering a couple of storms which included the inevitable firing of co-founder Mahbod Moghadam, the company is rebranding itself to Genius.com - a simpler yet fitting name for its ambitious goal.
"Genius is the term you should add to your Google searches whenever you’re looking for deeper meaning and context," co-founders Tom Lehman and Ilan Zechory said in an announcement today. "Genius is the verb you can use to describe looking something up on Genius or decoding something in general."
The company, now fueled by a whopping $40 million investment from Quicken Loans founder Dan Gilbert and venture capital firm Andreessen Horowitz, is also releasing tools that will allow websites to be "annotatable."
Business Insider's Nicholas Carlson has written a good story about the company's transformation and his post also offers a preview of Genius's embeddable annotations. You can read the post here. The company has also published a nifty "How to Embed Text and Annotations" tutorial for starters. Check it here.