"Spoilers" was River Song's catchphrase and BBC One is hoping to cash in on the idea since the first five episodes of the eighth season have leaked online.
Earlier this week, the five scripts for the eighth season of Doctor Who leaked online. Since this is Peter Calpaldi's first real introduction as the Doctor, the BBC begged audiences to not spoil the surprises and character traits.
Don't Miss: Victoria's Secret Fashion Show 2016
"Please don't share secrets of Doctor Who series 8 - BBC Worldwide 'sorry' for five leaked scripts" by Ben Dowell provides a more in-depth network explanation. "BBC Worldwide is currently investigating a security issue around Doctor Who Series 8 where unfinished material has inadvertently been made public."
A BBC source claims "the opening episode is being simulcast globally so of course translations have to be prepared in advance" reports the Radio Times.
The new Latin American headquarters based in Miami are thought to be the leaked source, which as noted, makes sense given the worldwide telecast on August 23, 2014. Doing so means every non-English speaking country will need to be translated far in advance, so fans and viewers will be able to enjoy the show to the fullest extent.
In fact, the British network is actively looking out for enthralled viewers and fans that stuck around for more than 50 years of constant viewership.
"Doctor Who fans are the best in the world and we thank them for their help with this and their continued loyalty." And while vocal about any displeasure in show production or writing, the Who audience remains engaged and on top of current events. Word spreads quickly.
"We would like to make a plea to anyone who might have any of this material and spoilers associated with it not to share it with a wider audience so that everyone can enjoy the show as it should be seen when it launches."
Doctor Who fan sites are listening.
According to Doctor Who Worldwide, the leaks occurred when "an error left both the documents and mp4 files accessible on a public BBC server."
However, "Series 8 Season Premiere 'Deep Breath' Leaks to the Internet" urges all fans to honor the BBC's request to wait until the finish product appears in a little over a month. In keeping with the same idea, the Radio Times refuses to acknowledge any spoilers except to say the script titles seem to be real.
Currently, the video files are making the rounds on file sharing services. However, the leaks are unedited "review copies that were being utilised for the process of translation." That means all the special effects for the episode are unfinished and the video's "in black and white and unsuitable for broadcast and viewing." After all, this isn’t the Hartnell era.
Leaked content seems to have made its way onto Tumblr, where the BBC addressed the fact quickly.
"This is part of BBC Worldwide’s ongoing security investigation into leaked unfinished Doctor Who materials." And the BBC One account, which shows the sci-fi drama, thanked personally fans. "We’d like to thank the amazing Doctor Who fans who are continuing to keep fansites and social media spoiler-free." They also implemented a new hashtag called #KeepTumblrSpoilerFree.
When the news first broke about the script leak, producer Steven Moffat called the news "horrible, miserable, and upsetting." While the BBC investigates what went wrong, they "deeply regret this and apologise to all the show’s fans, the BBC and the cast and crew who have worked tirelessly making the series."
The good news for the network and production team is fandom seems to be rallying around the network instead of condemning any actions. So Who fandom will wait on bated breath to see what Capaldi's Doctor offers to the pantheon of lonely gods.