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Budweiser Super Bowl 2015 Ad Lost Dog is Online

Budweiser Super Bowl 2015 Ad Lost Dog is Online

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Awesome Mercedes Super Bowl 2015 is Released

Awesome Mercedes Super Bowl 2015 is Released

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online

GoDaddy Pulls Super Bowl Ad Amidst Outrage

GoDaddy Pulls Super Bowl Ad Amidst Outrage

New David Mitchell Story Unfolds on Twitter

Jul 14 2014, 4:03am CDT | by , in News | Advertising News

New David Mitchell Story Unfolds on Twitter
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Bestselling author David Mitchell (Cloud Atlas) releases a short story on Twitter over the next days. Read the first part now on Twitter.

David Mitchell turned to Twitter today to publish a new short story titled "The Right Sort." He will tell the story over the next seven days. The David Mitchell Twitter account will be updated twice a day. This is not the first time an author uses the 140 word format of Twitter to release a story. David Mitchell takes the Twitter medium very seriously.

He told the Guardian: "The story is being narrated in the present tense by a boy tripping on his mother's Valium pills. He likes Valium because it reduces the bruising hurly-burly of the world into orderly, bite-sized 'pulses'. So the boy is essentially thinking and experiencing in Tweets. My hope is then that the rationale for deploying Twitter comes from inside the story, rather than it being imposed by me, from outside, as a gimmick."

The Twitter short story project is timed with the upcoming release of David Mitchell's new novel "The Bone Clocks." You pre-order The Bone Clocks on Amazon.

The first Tweet of the story contains: "We get off the Number 10 bus at a pub called ‘The Fox and Hounds’. ‘If anyone asks,’ Mum tells me, ‘say we came by taxi." Read more on the David Mitchell Twitter account.

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