The two former rivals are working together in new territory
Back in the 1980s, there were two main companies fighting for the personal computing industry: Apple and IBM. Apple’s famous 1984 ad took shots at the company they saw as soulless, but now the times have changed and they are working together in ways that wouldn’t have been possible back then, reports Apple Balla.
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The partnership is hoping to take advantage of the strengths the two companies possess. IBM has spent billions of dollars over the years working on the best ways to crunch data, but unfortunately they haven’t figured out how to market themselves in the best way possible. That is where Apple comes in, also being a company that has had a difficult time exposing themselves to corporate clients. The iPhones and iPads they produce are seen as great options for companies in almost any industry, but they haven’t found the acceptance that they are looking for.
Tim Cook himself said that Apple can’t properly appeal to corporate clients, which is why the deal makes sense. The deal will prove that their products are far more versatile than many people believe, especially with the help of the 100 applications IBM will be helping them produce.
This corporate appeal could be just what Apple needs to get out of the stock slump they have been in. The potential release of a larger iPhone 6 is certainly helping, but these sales with IBM could be what really makes a difference.