After years of being the corporate world’s choice, BlackBerry is in trouble
When it comes to the business world, there is no denying the fact that BlackBerry has traditionally been at the forefront. Their corporate clients have been by their side for years, not yet convinced that they could trust Apple to keep their information secure. That is changing now that Apple has teamed up with IBM.
The federal government announced recently that they were going to begin ordering iPhones for use in several sectors, dealing a blow to BlackBerry, but this new deal promises to deliver more corporate clients to Apple.
After a partnership between IBM and Apple was announced, BlackBerry stock plummeted. This kind of stock price change could be an indicator of how much faith investors have in the new Apps that are under development. After struggling to find a way into the corporate world, Apple has found their way in. IBM has invested billions of dollars into data crunching, but they haven’t been able to find the consumer satisfaction that Apple has. In combining forces, they have potentially become a force that will, in the words of an industry analyst, leave “little reason for enterprises to choose BlackBerry’s platform over Apple’s.”
BlackBerry is remaining optimistic about their future, although if the Apps that Apple and IBM are developing turn out to be successful, it could be the end of BlackBerry’s reign. This would mean a great year for Apple, as they move into educational, governmental, and corporate markets in ways that few other company’s are capable of.
Source: Apple Balla