Weird Al Yankovic is back with a new album and his 8 music videos in 8 days release marathon is highly successful. The last video comes out today.
Weird Al Yankovic has released a new album titled mandatory fun. It is available since July 15 on iTunes and other stores. To promote the album, Weird Al Yankovic releases 8 music videos in 8 days. The last one of the series is due today. We already featured some of the released videos as they went viral including the Lorde parody Foil.
Weird Al Yankovic had a smart strategy releasing the videos. He did not just release all videos on Youtube. He partnered up with channels like Funny or Die, CollegeHumor, Yahoo! and Vevo. This way he could leverage different communities to amplify the viral distribution.
The Foil music video for instance reached close to 11m views. Viewer statistics from several other new Weird Al videos are not known, but media coverage and social media engagement was extensive over the last days. Watch the Weird Al Yankovic music videos below.
See all 8 Weird Al Yankovic music videos his official site. the 8th one is expected to be released soon.