Xiaomi, a rising phone company in the East, has threatened Apple with its low-cost high-end Android phones. With the Mi 4, Xiaomi appears to have unintentionally copied Apple's design philosophy, albeit on a small degree.
That's because the phone looks similar to Apple's top-selling iPhone 5S. Announcing the phone in Beijing, Xiaomi CEO Lei Jun joked that the Mi4 is better than the iPhone.
"Our product really is better than the iPhone," he said. "Our white version is also better than their white version. Even our white color is whiter."
The new Xiaomi Mi 4 features an SAE 304 stainless steel frame and a curved plastic back cover. It is powered by a 2.5GHz quad-core Snapdragon 801 SoC with 3GB of RAM, and 16GB/ 64GB of internal storage options. Other specs include a 13-megapixel f/1.8 main camera, an 8-megapixel front-facing camera, LTE radio, 802.11ac WiFi, and a 3,080mAh battery.
Apart from the top-notch specs, you'll also get an infrared transmitter. Xiaomi takes it further, however, by adding nano-coating to the sides of the phone which presumably deters fingerprints. The Mi 4 also comes with a slew of back covers: bamboo, wood, leather, cloth, and more.
A sleeping giant, Xiaomi nabbed former Android chief Hugo Barra. Since then, Xiaomi launched a foray of high-end phones. The company also treaded new waters, expanding into Singapore, Malaysia, India, the Philippines, and other countries.
The rapid expansion not only threatened Apple. Samsung also took a damaging hit, announcing a third-straight quarter of profit decline.
The 5-inched Mi 4 sells for CN¥1,999 or about $320 for the 16GB version, and CN¥2,499 or about $400 for the 64GB version. The Xiaomi Mi 4 goes on sale come July 29.