A very casual remark made by Uncle Si Robertson on an episode of A&E’s Duck Dynasty soon turned into something much more than just a ‘remark. The comment which said ‘My favorite color is camo’ soon became the target of a lawsuit which is being taken very seriously at the moment. Following this episode, the line got famous and soon made its way to the shirts and hoodies and a lawsuit was filed in Florida on Tuesday which said that A&E wouldn’t be able to play around the role that it had to play in this copyright infringement.
The plaintiff in this case is the Hajn company which has been selling apparel branded with the tagline ‘My favorite color’s camo.’ The brand comes with a registered trademark and has gotten enough national visibility due to the tagline’s existence. Then there came the Duck Dynasty with the Robertson family who were the owners of Duck Commander Company which manufactured popular duck calls.
The complaint issued states that A&E has merchandising deals with Sears, Wal-Mart, Kohl’s, Sports Authority and Target and its deal with WalMart alone has generated $400 million. It started to use the famous tagline on its clothing. "A&E’s use of the name has led to instances of confusion, including instances of reverse actual confusion, in that customers either believe that Hajn is selling Duck Dynasty apparel, or that Hajn’s apparel and related novelty goods are based upon the show," says the lawsuit.