Marvel Studios strives to gain and keep a female movie audience. Yet all the studio really does is tease an audience by adding four more females to 'Avengers: Age of Ultron', while denying the need for a female lead superhero movie.
Long live, Peggy Carter!
According to The Telegraph, Hayley Atwell will be reprising her role as Peggy Carter in Avengers: Age of Ultron. Carter first appeared in Captain America: The First Avenger, the love interest Steve Rogers (Chris Evans) during World War II.
But that wasn't all she was. Adept at handling strong firearm with steady aim and a temper, the British spy proved her mettle against souped up Nazi soldiers in the final battle, while promising a serumed Brooklynite a date afterwards.
When Steve ended up frozen in the snow for 60 years, she carried on her life while never forgetting Cap's bravery. And in Captain America: The Winter Soldier, she had brief cameo.
Does this mean she's be a flashback queen, giving more depth to Steve? Or will her founding involvement in S.H.I.E.LD. with Howard Stark have something to do with the appearance? After all, S.H.I.E.L.D.'s facing a little trouble at the moment.
Not to mention in April, Atwell was seen with Evans at Rivoli Ballroom in London, around the time of Avengers shooting schedule--according to Ben Travis's "Hayley Atwell set to appear in The Avengers: Age of Ultron."
And how will Peggy Carter fit in the overall scheme of Marvel Studios projects? Seen in a short film, Agent Carter, as an Iron Man 3 Blu-Ray special feature, she's already made some mark outside Cap's life.
And she'll be appearing in an ABC TV mini-series next year--the same network airing Marvel's Agents of S.H.I.E.L.D. Hmm. Connections all over the place since Marvel and ABC are both owned by parent company Disney.
But Joss Whedon's not just bringing back Peggy Carter to Avengers.
On a short filming break from Age of Ultron, Whedon stopped by the London premiere of Marvel's Guardians of the Galaxy and spoke to some media. Movie Web notes a Joss interview with Hey U Guys offered a lot about female characters in the Marvel Cinematic Universe, and specifically Avengers 2. And he laid out a pretty big bombshell: there will be four main female characters.
Brian Gallagher's "'Avengers: Age of Ultron' Has 4 Main Female Characters" reports on the interview and fan speculation.
In The Avengers, female fans loved the male characters, but felt the balance wasn't there. Where were the many Marvel superheroines who could go toe-to-toe with the villains and allies equally? Black Widow (Scarlett Johansson) does a heck of a job, but in a team full of men, some element was missing.
Joss told the Hey U Guys that the additional women will hopefully offer "a more balanced presence throughout the movie" while allowing the core dynamic of "grown-ups who act like children and dress like clowns and punch each other" to continue on.
So far, Black Widow and Maria Hill (Cobie Smulders) have signed on, along with Scarlet Witch (Elizabeth Olsen).
But is Peggy Carter the fourth? Or is this some new lead female character? While Whedon couldn't confirm or deny rumors, fans are clamoring for a Captain Marvel/Carol Danvers longer-than-cameo inclusion. No Wonder Woman cameo, please.
And to be fair, it's not a random comment since Kevin Feige brought up the possibility of a Captain Marvel movie, even before Black Widow (who seems to be making the rounds in various Avenger individual stories). So it's not a completely out of the blue comment.
But in the last couple days, Feige seem to be teasing about only possibilities of a female lead, and not worrying about fan backlash. What's a few million fans money disappearing, right? Should someone remind him about the Netflix options? And make him stop catering to a single audience instead of the general? Don't be a Bryan Singer.
Even Natalie Portman hinted at the chance during Thor: The Dark World's press tour in 2013.
So which is it, Feige? Do female fans matter, where the bulk of movie buying money comes from, or not?
You never know with him, really.