New Houston Texans head coach Bill O'Brien is making his mark in training camp with loud music.
This is what CBS Houston's Matt Hammond wrote about in his July 27 article:
"Bill O'Brien looked less than enthused.
"After a shotgun snap slipped through starting quarterback Ryan Fitzpatrick's hands, crashing off his facemask and onto the turf during the first team session of Day 2 of training camp, the first-year Texans head coach motioned to an engineer.
"Kill the music.
"O'Brien then called a huddle, giving his first-team offense a minute to talk it over, quietly.
"Another motion from O'Brien, and the tunes returned. Practice resumed, as he seems to like it.
"Among the many ways O'Brien is trying to whitewash the memory of a 2-14 season and the culture that led to its music. Blaring, defeaning, disrupting music, played throughout various points of each practice season for the first team in team history.
"In addition to creating a wrinkle that training camp fresh for veterans, adding the element of noise helps O'Brien simulate the environment of tough game situations that are otherwise hard to prepare for. Big third downs. Two-minute drills. Fourth quarter finishes. When it matters most.
"And when the crowd is loudest.
"Players are still adjusting.
"'My voice is a little bit raspy,' Fitzpatrick joked.
"'I think I'm going to lose my voice the next few days from that.'
"The feel of the songs on O'Brien's playlist varies, ranging from Flogging Molly to Tom Petty to Rihanna. Each creates a different atmosphere and conjures a different reaction. Anxiety. Calm. Intensity.
"All inroads to the same direction: chaos.
"'It really forces communication, at an extreme level almost,' Fitzpatrick said. 'So I don't think it will do anything but help us.'
"Eventually, probably. But so far, it's been a struggle.
"With O'Brien incorporating more music into today's practice than at yesterday's training camp opener, the NFL's second-worst scoring offense last season seemed a bit thrown by it. Timing felt off. Throws sailed or sunk. All part of the learning process in Year 1 of O'Brien, his offense and his culture.
"'It kind of gets you on edge a little bit,' backup quarterback Case Keenum said. 'Everybody's screaming at each other. It's good.'
"Thundering music at practice is nothing new for O'Brien, who picked up the idea in New England during his time as quarterback coach of the Patriots and deployed it throughout his tenure as Penn State's head coach. Chip Kelly rather famously introduced the Philadelphia Eagles to a similar ambiance at camp last year, Kelly's first in the NFL, after having done it regulary while the head coach at Oregon University."
O'Brien is not concerned about the sweltering heat at Texans training camp, preferring to just focus on the matter at hand and that is to prepare for the upcoming 2014 NFL season, per HoustonTexans.com's Drew Dougherty:
"Don't expect Bill O'Brien or the Texans to complain about temperatures in the mid-90's.
"'It's Texas,' the head coach said Sunday. 'It's hot. Whatever.'
"For the second straight morning, the team practiced outside at Houston Methodist Training Center under sunny skies and stifling humidity. But when O'Brien was asked about the warm temps, he emphasized that he, the coaches and players were focused on football.
"'We don't really worry about things we can't control,' O'Brien said. 'We can do nothing about the weather. That's not anything we think about.'
"O'Brien also knows there's not much relief coming anytime soon from Mother Nature.
"'We're not expecting an Alaskan cold front to come wiping through here,' O'Brien said. 'We're out there and we're going and we're practicing.'
"The Texans have spent their afternoon walk-through practices inside the Houston Methodist Training Center."