Recent purchases will give them the edge they need
Apple has been looking for a way to make up for their loss of iTunes revenue over the past couple of years. Recent purchases might point towards a new idea for creating a one of a kind subscription service that will place Apple on top.
They have traditionally been silent on acquisitions, saying that they simply purchase companies sometimes. The connection between the different ones they have bought recently could give a hint at a massive subscription service that could compete with all of the others on the market right now.
It started with their purchase of Beats, which produces headphones, but also has a large subscription music service that is similar to Pandora. This would be a powerful asset to Apple on its own, but now they have also purchased Booklamp.
Booklamp is a unique service that wasn’t very well known. Their biggest accomplishment has been the creation of a system known as the Book Genome Project. This works similar to the algorithm of Pandora and uses themes, characters, pacing, and more to analyze the content of books in order to recommend a book accurately.
These two, in combination with the acquisition of Swell, a podcast recommendation App, will help them create a one of a kind subscription service that can handle almost any type of media. For connecting to customers in a way that will keep them loyal, this is incredibly important.
It remains to be seen when Apple will implement this service, although they have been hard at work coordinating the employees of these companies into the Apple family.
Source: Apple Balla