Menu
Trending: Super Bowl 2015 Ads for Geeks More Topics: Apple | Cars | TV Shows | Politics
Watch all Super Bowl 2015 Ads Online Sexiest Super Bowl 2015 Ad: Carl's Jr. Superbowl Ad with Charlotte McKinney Bud Light Super Bowl 2015 Ad Life-Sized PacMan Mercedes-Benz Super Bowl 2015 Ad Fable T-Mobile Super Bowl 2015 Ad with Kim Kardashian Budweiser Super Bowl 2015 Ad Lost Dog Victoria's Secret Super Bowl 2015 Ad All Super Bowl 2015 Advertisers All Celebrities that appear in Super Bowl 2015 Commercials
Budweiser Super Bowl 2015 Ad Lost Dog is Online

Budweiser Super Bowl 2015 Ad Lost Dog is Online

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Awesome Mercedes Super Bowl 2015 is Released

Awesome Mercedes Super Bowl 2015 is Released

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online

GoDaddy Pulls Super Bowl Ad Amidst Outrage

GoDaddy Pulls Super Bowl Ad Amidst Outrage

Guardians of the Galaxy Opens With $94 Million, Blitzes Lucy and Hercules

Aug 3 2014, 7:01pm CDT | by , in News | Latest Movie News

Guardians of the Galaxy Opens With $94 Million, Blitzes Lucy and Hercules
Photo Credit: Marvel Studios
 
 

Guardians of the Galaxy launches past Lucy and Hercules, earning a whopping $94 million in opening weekend.

In an unsurprising bit of news, Marvel Studio's Guardians of the Galaxy broke records during its open weekend with a U.S. debut of $94 million and an international $66.4 million in 42 territories.


Needless to say, Guardians of the Galaxy's number one box was helped with a screen release of 4,080 theaters. Numbers are estimated, of course, since the weekend's totals won't end until 11:59 PM tonight. But Chris Pratt's misfit crew of assassins, thugs, and gunslingers blew past the competition.

Variety's Brent Lang is reporting that Guardians’ new box office August record beat last week's Lucy and Hercules with a lot of room to spare. Scarlett Johansson's Lucy fell 57%, making only $18.3 million, while Dwayne Johnson's Hercules dropped 50% and raked a mere in $10.7 million.


Even though general movie ticket sales are down nearly 20% from last summer, the fall for Lucy and Hercules is a huge stumble. Guardians’ jump to first from the gate means other studios will have pay a much larger press budget to compete.

Lang notes that the numbers aren't even a global total since the film hasn't even opened in China, Australia, France, and Spain. James Gunn's hit is already topping the Avengers films thanks to efforts by Walt Disney Studio's executive vice president of theatrical distribution, Dave Hollis.


At over $20 million past the anticipated $70 million, Hollis feels, "It's a testament to the momentum of the brand overall and all of the pieces just coming together in the right way."

The director played the PR and marketing game well, like continuously promoting through social media, like the official Twitter account (@guardians).

“We were able to heat things up to white hot levels and use those final days as a call to arms" by keeping the 40% of the marketing budget for the week leading up to the premiere.


Due to what Imax Entertainment’s Greg Foster called a non-"slick Hollywood-produced wrap everything up in bow kind of film," Guardians managed to rake in $17 million from Imax alone. Nearly 25% of the U.S. gross came from the 3D version while $7.5 million came from large-screen premium formats.

"The big story was an unlikely group of space cowboys, who pulverized expectations and became one of the surprise breakout hits in a summer that’s been mostly fizzle and little sizzle."

The film's going to amass a large return for Marvel Studio’s $6.3 billion success since 2008's Iron Man. If a studio wants a success, invest in Marvel's blueprint since they're consistently making money. Disney's definitely profiting since purchasing Marvel Studios.


Lang observes that Marvel's ability of "tapping into the zeitgeist is unrivaled by all save Pixar" means the studio tends to nearly double their returns from the first films to the second. Thor: The Dark World (2013) made 44% more than the original Thor (2011) at $644.8 million and Captain America: The Winter Soldier (2014) earned a whopping 92% return over Captain America: The First Avenger (2011) at $713.2 million. The Winter Soldier is still finishing its theater run since it opened April 4 of this year.

Even mega hits Iron Man (2008) and Iron Man 2 (2011) were dwarfed by Iron Man 3 (2013), which managed to nearly double the previous two at a whopping final $1.2 billion. And that's not even mentioning The Avengers $1.5 billion sales, which made over $895.2 million internationally and $623.3 million domestic


So who watched the movie? Records indicate 59% were adults, 56% of the audience identified as male, and 26% were families. The largest sector of adults was ages 26-34, which matches the general audience appeal for Marvel and Avengers films. The lack of female audience showing up is a surprise, but the marketing’s aim for males definitely impacted the connection.

But there's been some family concern since Galaxy's rated PG-13. Greenville Online's Angie Campbell cautions adults to hold back kids under the recommended ages things due to "more adult themes in Guardians than in any other Marvel film I can remember."

 


What are those more adult themes? Peter Quill's (Chris Pratt) obscene hand gestures, mild profanity, and some sexual innuendo. However the lack of gore lends to less violence. If a child can handle Star Wars, then Guardians of the Galaxy should be safe.

Watch the Best Super Bowl 2015 Ads Online

You Might Also Like

Read the Latest

Budweiser Super Bowl Lost Dog Ad Behind the Scenes Videos

Budweiser Super Bowl Lost Dog Ad Behind the Scenes Videos Watch a series of behind the scenes videos of the Budweiser Super Bowl Puppy ad that took social media by storm...

1 hour ago

DIG Super Bowl 2015 Ad Trailer

DIG Super Bowl 2015 Ad Trailer The new USA Network TV Show DIG gets a Super Bowl 2015 Ad trailer. Watch the trailer below.

1 hour ago

The Best Super Bowl 2015 Ads
Apple beats Samsung to Become World's Largest Smartphone Vendor in Q4 2014

Apple beats Samsung to Become World's Largest Smartphone Vendor in Q4 2014 Apple and Samsung came to a draw in the fight for sales, both shipments consisting of 7.5 million smartphones, with a...

1 hour ago

Australian Open 2015: Andy Murray beats Tomas Berdych to reach Grand Slam Final

Australian Open 2015: Andy Murray beats Tomas Berdych to reach Grand Slam Final Andy Murray brought his A-game after loosing the first set from Tomas Berdych who was being coached by Andy’s former...

2 hours ago

Coca-Cola Super Bowl 2015 Ad Teaser Campaign borrows Danica Patrick

Coca-Cola Super Bowl 2015 Ad Teaser Campaign borrows Danica Patrick NASCAR driver Danica Patrick who usually just shows up in GoDaddy Super Bowl ads appears in teaser for the Coca-Cola...

2 hours ago

Bruce Jenner to reveal his 'Journey' on TV

Bruce Jenner to reveal his 'Journey' on TV Bruce Jenner has been supported by Kris Jenner and the Kardashian sisters as he announced that he will be releasing a...

2 hours ago

USA Today Ad Meter 2015 Launched

USA Today Ad Meter 2015 Launched The USA Today Ad Meter 2015, the most prestigious Super Bowl ad ranking, gets Social Upgrade and extended Registration.

2 hours ago

Pepsi Super Bowl 2015 Halftime Promotions include Mangold and Crop Circle

Pepsi Super Bowl 2015 Halftime Promotions include Mangold and Crop Circle Pepsi is going all in promoting the Pepsi sponsored Super Bowl 2015 Halftime Show. Besides countless online videos the...

3 hours ago

Uber starts Puppy Bowl on Demand Service

Uber starts Puppy Bowl on Demand Service Uber partners with Animal Planet to deliver adoptable puppies to animal lovers for Puppy Bowl XI. Puppy Bowl on Demand...

3 hours ago

Apple numbers show present success

Apple numbers show present success Several factors could doom company

3 hours ago

Apple Watch to begin shipping in April

Apple Watch to begin shipping in April CEO Tim Cook confirms on Tuesday

3 hours ago

Samsung reports Financial Results of Q4, 2014

Samsung reports Financial Results of Q4, 2014 Samsung did really good in the past year and they have just announced their earnings for their fourth quarter. They...

3 hours ago

Microsoft Office comes to Android Tablets along with New Outlook Mail apps for iOS and Android

Microsoft Office comes to Android Tablets along with New Outlook Mail apps for iOS and Android Microsoft has launched Office for Android tablets while new Outlook Mail apps are also launched for iOS and Android...

4 hours ago

McDonald’s ousts CEO Donald Thompson

McDonald’s ousts CEO Donald Thompson McDonald’s stock jumped after the announcement of CEO Donald Thompson’s retirement.

4 hours ago

Justin Bieber Apologizes for his arrogant behavior on the Ellen DeGeneres Show

Justin Bieber Apologizes after acting Nervously on the Ellen DeGeneres Show Justin Bieber apologized in a short video on his social online site to all Beliebers for his arrogant behavior in the...

4 hours ago

Ucool Heroes Charge Super Bowl 2015 Ad Released

Ucool Heroes Charge Super Bowl 2015 Ad Released Mobile game developer Ucool will run a Super Bowl 2015 Ad for its hit game Heroes Charge.

5 hours ago

Jublia Toe Fungus Super Bowl 2015 Ad

Jublia Toe Fungus Super Bowl 2015 Ad Pharma company Valeant bought a Super Bowl 2015 for $4.5m to advertise Jublia, a Toe Fungus treatment. I so look...

5 hours ago

Taylor Swift trademarks 1989 Phrase “This Sick Beat”

Taylor Swift trademarks 1989 Phrase “This Sick Beat” The pop singer has decided that she needs to trademark some phrases as she released her new album. Taylor Swift uses...

5 hours ago

Super Bowl 2015 Ad Online Ranking Update

Super Bowl 2015 Ad Online Ranking Update The race is on between Super Bowl ads to catch the most eyeballs ahead of the Big Game on Sunday. We analyzed the...

5 hours ago

Sony brings Spotify to PlayStation

Sony brings Spotify to PlayStation Sony partners with Spotify for PlayStation Music. PlayStation melded with Spotify in order to make music. It was indeed...

5 hours ago

Mercedes Benz Super Bowl 2015 Ad Behind the Scenes is Eye Opener

Mercedes Benz Super Bowl 2015 Ad Behind the Scenes is Eye Opener Mercedes-Benz released a behind the scenes video revealing the making of the awesome Mercedes Benz Super Bowl 2015 Ad....

6 hours ago

Easter Island Mystery Solved?

Easter Island Mystery Solved? What happened to Rapa Nui on Easter Island?

6 hours ago

David Beckham or Justin Bieber: Who looks Better in Underwear

David Beckham or Justin Bieber: Who looks Better in Underwear David Beckham, the famous footballer, recently addressed the issue of Justin Bieber’s Calvin Klein underwear adverts....

6 hours ago

Budweiser Lost Dog Super Bowl Ad Commands Social Media

Budweiser Lost Dog Super Bowl Ad Commands Social Media The Budweiser Super Bowl 2015 Ad with the Puppy and Clydesdales caused as social media frenzy in the past 24 hours...

6 hours ago

Microsoft's OneDrive update makes it a Better Cloud Storage for Photos

Microsoft's OneDrive update makes it a Better Cloud Storage for Photos Microsoft updates its OneDrive and now the users are able to search their data more efficiently. This super intelligent...

7 hours ago

Facebook introduces a New Real-Time Hub for Super Bowl 2015

Facebook introduces a New Real-Time Hub for Super Bowl 2015 A novel form of a situation developed around the Super Bowl on Facebook this year. Facebook launches a new Super Bowl...

7 hours ago

Super Bowl 2015 Online Stream with International Access is Available Now The Super Bowl 2015 will be streamed online by NBC, but you need to be located in the United States to watch it.

7 hours ago

Ford recalls 220K Cars in 2015

Ford recalls 220K Cars in 2015 Ford decided to recall as much as 220,000 cars. They were really smart and they decided to take precautionary measures...

7 hours ago

Amazon WorkMail is its own AWS Cloud Based Email Service

Amazon WorkMail is its own AWS Cloud Based Email Service Jeff Barr inaugurated ‘Amazon WorkMail’ a feature for managing user emails with added security incorporating Mac and PC...

7 hours ago

Priceline Super Bowl 2015 Ad with William Shatner Released

Priceline Super Bowl 2015 Ad with William Shatner Released Watch the new Priceline Super Bowl 2015 Ad titled "A Guy" with William Shatner. This is still unconfirmed,...

8 hours ago

Comments

blog comments powered by Disqus