UFC star Miesha Tate has now become a client of Kevin Harvick's KHI Management firm on the recommendation of her boyfriend, Bryan Caraway.
Former Strikeforce champion and UFC contender, Miesha Tate, has announced to join KHI Management as a client. Although it is generally thought that MMA fighters do not need managers, Tate thinks otherwise.
“If you’re just here to fight, and that’s all you care about, you’re right: You don’t need a manager,” Tate told MMAjunkie. “You just need to show up and be in shape, and you need to win fights. But for me, I really want to expand beyond that. I want to be a household name. I want to build my brand, and I think that’s what KHI is all about. I think that’s why we’re on the same page.”
Famous NASCAR driver Kevin Harvick and his wife, DeLana are the owners of KHI Management. And Miesha thinks that his firm will let her expand her brand and name.
“I’m not limiting myself to anything and I’m not stuck on one thing, but I have a direction. The direction I want to go is up, and I think KHI is on the same page as me with that. I think they’re going to help me expand my brand in a number of ways.”
Actually Miesha Tate considered KHI Management on the recommendation of her boyfriend, Bryan Caraway. Kevin Harvick is a NASCAR driver. He is currently present at number 8 in the latest NASCAR Sprint Cup Series rankings.
And his firm KHI Management is not only managing motor sports stars but also have PGA golfer Jason Gore, country music artists Jake Owen and Matt Stillwell and top-ranked UFC lightweight Donald “Cowboy” Cerrone on their client list.
“They’re very efficient,” Tate said of her new management. “They get stuff done. I’m absolutely thrilled that I know pretty much all of my sponsors. We potentially might bring on one more, but I already know what all of my sponsors are for this fight. That’s never happened for me before.
“Normally, I don’t know what my sponsors are until at least within two weeks of the fight, if not the week of the fight. I usually don’t get my fight uniform until the day before weigh-ins, which is the last possible moment you can do it because the UFC has to check your gear and all that. It’s just not the way at all that KHI functions. I love that. I absolutely love it. I’m thrilled to be a part of something so awesome.”
And the presence and success of Cerrone is the main reason behind Tate's decision to join KHI Management. “I noticed that ‘Cowboy’s’ sponsors were way cooler than everyone else’s sponsors for his last few fights,” Tate said.
“‘Cowboy was very positive about his management, which to be honest, is not something you hear a lot in MMA,” Tate said. “You don’t hear a lot of MMA fighters bragging about their management and how great their management is. It’s actually pretty rare. So when he spoke so highly of them, it kind of piqued my interest.”
Miesha Tate currently holds second rank as a contender in the UFC’s latest women’s bantamweight rankings. She has celebrated her 28th birthday on August 11. But she has a big name as a UFC star and she wanted to consider her post-fighting options after joining KHI.
“One day, when physically I’m not able to fight anymore, I want things that are able to carry me,” Tate said. “That’s really what it’s about. I want the whole package. I don’t want to just think about the here and the now, and I think that’s a mistake that a lot of fighters make. Here and now is important, but also so is your future.”
“MMA is a relatively short-lived career. You’re lucky to be fighting into your mid-40s, and that would be considered a long MMA career. I don’t potentially see myself fighting into my 40s, so I’m working now to make those transitions.”
Tate is hoping that KHI will get her big sponsors like E-Z-Go, Qore24, Budweiser, Textron’s Pro-Fit Parts and Affliction for next month’s UFC Fight Night 52 against Rin Nakai which takes place Sept. 20 at Saitama Super Arena in Saitama, Japan.
Kevin Harvick believes that his firm will surely help Miesha Tate to achieve her goals.
“I don’t like it when people are treated unfairly, and I feel like there’s a fair way to treat the fighters and make sure they get what they need beforehand and don’t give up half their salary to have somebody doing what really doesn’t take a tremendous amount of work,” Harvick said.
“In the end, I want the athlete or the entertainer to feel like we’re doing a good job and to be treated fairly and not feel like they’re giving up the bank to have to make it happen.”