Kelly Osbourne is set to launch her first ever clothing line in conjunction with Jupi Corp this coming September. She gave a sneak peak of her clothing line on her Twitter account earlier on Monday.
The ready-to-wear collection is designed around her British influenced taste to target women in sizes 0 to 24. The lineup is geared towards women of all sizes as she originally stated earlier this year when she started dropping hints of the upcoming women's apparel line.
“I’ll never make anything that won’t be translated to plus-size as well. Because everyone deserves to wear fashion,” she said last September.) And not only that, she’s standing by her decision to provide affordable clothes for every figure. “In my research, I’ve found that the prices go up after size 10 and that really hurts my heart — it’s not fair!,” she told PEOPLE. “So with my line, the size 2 will be the same price as the size 24.”
"This is a line for every woman to make her own memories and tell her own stories," said Kelly. "I realized that each garment in my closet told a story, both good and bad. There was the dress I wore on a first date, and the dress I wore that got me on every best-dressed list. I'm excited to see what incredible stories women will create with pieces from this collection!"
The clothing line, which is set to debut with lifestyle and entertainment retailer HSN on September 25th, features a selection of clothing starting at $55 USD on up to $170 USD. It will feature a selection of tops, bottoms, jackets and dresses, all constructed from quality fabrics and with impeccable fit. Available in a full range of sizes, and designed with the female body in mind, each piece uniquely flatters and accentuates the silhouette of the body.
"Fit is the most important part of my design process. As a woman, I know that when something fits you right, it gives you the confidence to feel unstoppable. Whether or not the style is a size 0 or a size 24, all the designs create tailored and slimming silhouettes," said Kelly.
The resulting clothing line "Stories" was ran through a dozen companies before Kelly finally decided on Jupi Corp to become her partner, in part because she wanted someone who could make the sizes for all shapes of women who wanted high quality fashion. She went on to describe how she came up with the clothing lines new signature name.
“I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad,” she told WWD.
The entire collection will also be available for purchase online at HSN.com. A month after the collection debuts on HSN, it will be sold at Bluefly.com, which ships to countries around the world, including Canada, Mexico, Australia and UAE.