It is a three-year deal, per Alex DiFilippo's Aug. 22 update on the Red Wings' official website:
"The Detroit Red Wings and Little Caesars Amateur Sports today announced a three-year partnership with Perani's Hockey World to make the sporting goods store the official hockey retailer of the Red Wings and the Little Caesars Amateur Hockey League (LCAHL).
"Perani's, a Michigan-based specialty sporting goods retailer focused on hockey and lacrosse, will sponsor the youth hockey pregame and intermission skates during all Red Wings home games through the 2016-17 season. In addition, Perani's will sponsoer several youth hockey initiatives around the state of Michigan with the Red Wings and the LCAHL, including the Red Wings Youth Hockey Camp which took place on Aug. 11-13 at Joe Louis Arena.
"Coined 'The Toystore for the Hockey Player,' Perani's Hockey World will also provide the more than 11,000 youth players in the Little Caesars Amateur Hockey League with a 'Players Club Card,' which can be used to receive a discount on purchases at all 23 Perani's Hockey World locations throughout the U.S. and Canada.
""Perani's is recognized as a leader when it comes to providing the best in hockey gear,' said Brian Beaufait, Director of Little Caesars Amateur Sports. 'All of our players from the Little Caesars Amateur Hockey League, as well as the AAA Hockey Club, will be able to enjoy the benefits of the great selection Perani's offers, the expertise of their staff and the exclusive discounts offered using the 'Players Club Card.' For us, this partnership is a home run.'
"'Top to bottom, our company is very excited for this partnership,' said Robert Perani, Co-Owner of Perani's Hockey World. 'Personally, I am humbled that the Detroit Red Wings and Little Caesars offered this exclusvie partnership to our company and brought together three of the most respected names in hockey. We look forward to working with the Red Wings and Little Caesars to help grow our great sport moving forward.'"
Detroit Red Wings need a bounce-back season from Jimmy Howard in 2014-15 - NHL http://t.co/tD9Y3OZaFw— ESPN NHL coverage (@ESPN_NHL) August 19, 2014
In another team development, The Detroit Free Press' Helene St. James predicts expectations for Red Wings second-line center Riliey Sheahan's for the upcoming 2014-15 NHL season:
"Sheahan, 22, spent most of his time last season as (a) second-line center by default, as the position was decimated by injuries to Pavel Datsyuk, Henrik Zetterberg, Stephen Weiss and more. Sheahan enters this season's camp already on the roster, but he'll have to contend for minutes with more established teammates.
"Presuming everyone is healthy, and that the Wings opt to play Zetterberg and Datsyuk together, the depth down the middle includes Datsyuk, Weiss, Darren Helm, Joakim Andersson and Luke Glendening. The latter can play wing, though, while Sheahan is best suited to stay at center.
"Among Sheahan's assets are his size (6-feet-2, 210-plus pounds) and the attention to defensive-zone play instilled in him during his years at Notre Dame and continued at Grand Rapids. Both make it realistic to pit him against opposing team's bigger centers.
"Sheahan would do well to focus on developing offensively, because he clearly can maneuver with the puck. If Weiss is able to center the second line, as he was brought in to do, Sheehan would benefit from being out against the other team's lesser defenders. He could center what would have the potential to be a very capable third line."