Carmelo Anthony and the Manning brothers -- Peyton and Eli -- are among the new investors of SeatGeek, a search engine for sports and entertainment tickets.
Among the other notable investors of the popular sports and entertainment tickets search engine include Peyton and Eli Manning, Shane Battier, Mike Dunleavy, Jr. and Nas, per Forbes.com's Darren Heitner:
"Ticket search engine SeatGeek's $35 million Series B financing round announced this morning is notable on its own. However, the list of investors who supported the substantial raise is even more newsworthy if not somewhat shocking based on the star power attached to their names. Investors include CauseWay Media Partners (a fund led by Boston Celtics co-owner and CEO Wyc Grousbeck), Melo7 Tech Partners (a fairly new technology investment backed by Carmelo Anthony of the New York Knicks), Peyton and Eli Manning, Shane Battier, Mike Dunleavy, Jr. Stanford University Athletics, rapper Nas and Real Networks founder/Seattle Mariners co-owner Rob Glaser. Accel Partners led the round of funding.
"SeatGeek stated that it intends to use this influx of capital to expand its product and marketing efforts, with an emphasis on mobile development.
"'SeatGeek is a technology company, not a ticket company. We spent our first four years focused exclusively on building a great product,' said Jack Groetzinger, founder of SeatGeek. 'A year ago we began to try our hand at marketing, and were blown away by the results. So for us, this is a natural opportunity for us to get more aggressive in marketing.
"'Still, we weren't looking to raise money, but when we met John (Locke) and Accel, we knew it was a great fit. John completely gets what we're trying to build and sees the future of entertainment the same way we do.' Locke will join the existing SeatGeek board of directors.
"Technology has been a major focus for New York Knicks star Carmelo Anthony, who recently founded Melo7 Tech Partners and has been actively searching for investment opportunities. In July, the venture capital firm announced an investment in Silicon Valley smart Kitchen company, the Orange Chef Co. That followed a prior investment in children story creator Hullabalu.
"Melo7 Tech Partners has also invested in a company called MakeSpace, which seeks to revolutionize the self-storage business. Carmelo and his team are wasting no time expanding their portfolio with the recent move being an investment in SeatGeek.
"'SeatGeek is in line with other investments we make,' said Melo7 partner Stuart Goldfarb in an interview for this story. 'If you buy tickets through a mobile device, SeatGeek is the only way to go. They're the only ticket seller that is a true technology company. Even StubHub, owned by eBay, is not a technology company the way that SeatGeek is.'"
Last week, ESPN New York's Ian Begley Anthony hosted workouts at his Manhattan gym which featured several big-name NBA stars:
"To get in playing shape before training camp, many NBA players head to warm-weather cities like Los Angeles, Las Vegas and Miami to work out.
"But last week, some of the biggest names in the NBA were training a couple blocks away from Madison Square Garden.
"Carmelo Anthony hosted workouts at his gym in midtown Manhattan last week that included Kevin Durant, J.R. Smith, Lance Stephenson, Kemba Walker, Nerlens Noel and David Lee, among others.
"The workouts also served as a mini-camp of sorts for the Knicks. Second-year guard Tim Hardaway, Jr. was on hand, as was rookie Cleanthony Early. Ex-Knick Toure' Murry also played, as did Chris Smith, J.R.'s younger brother, who spent time with the Knicks last season.
"So, how did some of the top players in the NBA end up in Anthony's gym?
"Knicks player development coach Chris Brickley was tasked with putting the workouts together. Brickely, a former Louisville player, has developed a strong rapport with many Knicks veterans, including Smith and Anthony, and is well-regarded for his work with players. So Anthony turned to Brickley to find enough NBA talent to put together a quality workout at his gym.
"Brickley, with the help of player manager Tzvi Grossman, organized the roster for last week's games, which featured several one-on-one battles between Anthony and Durant.
"Anthony referenced the workouts last week when talking about how 'antsy' he was for the season to start.
"'You can feel it,' Anthony said. 'I had a pro week this week at my gym and you can feel everybody's ansty, waiting to get back. I can't wait.'"