The experience is now what matters most
Back in the 1980s, Apple made a name for themselves by changing the way people think about home computers. Nearly twenty years later they did that again by introducing the iPhone, which was more powerful than many computers. With the recent announcement of the iWatch one thing has become clear: Apple is becoming a source of a better tech experience, not just hardware, reports Apple Balla.
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If Apple was solely manufacturing hardware they would be in trouble. They do not have the fastest tech specs in the world and there are major companies that sell more units. Where Apple stands out, however, is in their ability to streamline the technological experience of everyday people. Users who have the right kind of know how have long been able to tie multiple devices together, but Apple has made it easier than people ever thought possible.
Going into the future, they will continue this effort. Making data available on any device and providing more ways than ever to access your data makes for a great ecosystem that Apple has become very good at maintaining. There were doubts that Tim Cook would be able to lead in the wake of Steve Jobs’ death, but this focus is exactly what Jobs had in mind when you look at what Apple has always been about.
Apple’s computers are certainly top notch. All of their devices work well on their own. What matters most, however, is the self contained user ecosystem that is unmatched by any other company.
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