The initiative will let marketers place advertisements on the home screen of eBay’s main tablet and mobile phone app
Some of the most popular shopping apps in US come from eBay and in a recent development the company will also start running ads in its apps on phones and tablets. This will start happening somewhere around the fourth quarter according to a lead advertising executive told Re/code in an interview Thursday. This is going to be the first time eBay is going to have advertisements placed in their apps and also their mobile websites. There was a brief introduction to this but it was merely a testing in 2012.
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This new major change is going to bring a lot of good news for the marketers who would now be able to place ads on the home screen of eBay’s main tablet and mobile phone app and this is an easier way to attract shoppers based on their shopping and search habits on the giant marketplace. These ads will also make their way to the mobile websites of eBay. This target marketing is going to make use of people’s purchase history since users will have to create an eBay account and log in to complete a purchase.
eBay’s head of display advertising, Stephen Howard-Sarin, said “Because of that, we can do cross-device targeting better than almost anyone else.” The company is going ahead in the field of online advertising and this is a step forward to being a major respectable player in the market when it comes to mobile advertising.
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