A new report pegs Apple gadget as the most exciting upcoming entrant in the wearable tech race. But getting consumers to purchase and continue wearing these gadgets will prove pivotal.
There is still some time left till we would be able to get our hands on the highly anticipated Apple iWatch and reports have made it clear enough that the watch is not showing sight till the next year. But this long stretch of time hasn’t stopped Apple enthusiasts from thinking about it and the device is already being tagged as the most exciting thing out there by the potential consumers. A survey was released on Monday by PricewaterhouseCoopers and it showed that the iWatch was the most highly anticipated wearable device among respondents.
Don't Miss: iPhone 8: Everything You Need to Know
The details of the findings suggested that 59 percent of customers were fully interested in checking out the new device when it would come out and then there were 57 percent who were interested in a potential product from Amazon and 53 percent interested in one from Google. The results from this survey have cleared out one thing for sure and that is the strength and growth of this wearable market which has grown magically into something so big overnight.
The findings of PwC also suggest that one in five US adults owns a wearable today with a share of 20 percent, the market for wearables now sits at roughly the same position as the tablet market two years after the release of the original iPad. Over the last two years there has been a sizeable increase in the number of adults who owned a tablet. PwC says that this number grew from 20 percent to 40 percent within 2 years’ time. According to the company’s predictions, the sales of wearables are expected to hit a 19 million mark by the end of this year. This is triple the last year's figure according to projections made by market researcher IDC. This figure is estimated to increase to 130 million units by the year 2018 when the market is expected to reach $6 billion dollars.
These tech wearables account for nearly everything from wristbands and watches to glasses and ear pieces and they are expected to become the next frontier in consumer technology. Companies which are not even related to technology have been investing money in this new found segment which seems to hold a lot of potential. No one simply wants to miss a chance of capitalizing on the market which is expected to grow bigger and bigger after tablets and mobile phones. Some of the players are the well known we have always heard including Intel, Google, LG, Samsung and now Apple; startups like Fitbit, Jawbone, Pebble and Misfit; and traditional product makers like Nike and Fossil.
Don't Miss: See the first leaked Black Friday 2016 Ad