"You're selling creativity. Raw creativity from talented people."
George Lucas sat down on CBS' Today show to give insight on how much the film industry has changed over the years. He noted that over time clashes between filmmakers and studios who are interested in large budget films were creating a rift between people being able to branch out into the movie industry as a whole.
Don't Miss: Sam's Club Black Friday 2016 Details
"You're selling creativity. Raw creativity from talented people," Lucas told "CBS This Morning" co-host Charlie Rose at Chicago Ideas Week. "Now, the problem has always been the studios. Although the beginning of the studios, the entrepreneurs who ran the studios were sort of creative guys. They would just take books and turn them into movies and do things like that. Suddenly all these corporations were coming in. They didn't know anything about the movie business."
Lucas said the studios started hiring "kids" from film schools to do film projects.
"They supposedly know how to make films. So suddenly we could get jobs, which was a fantastic thing. But then the studios went back to saying well we don't trust you people and we think we know how to make movies. The studios change everything all the time. And, unfortunately, they don't have any imagination and they don't have any talent," he said.
Lucas went on to say that when he first pitched the idea of 'Star Wars' he was lucky to be able to work with a studio executive at Fox who allowed him to oversee the entire project without creating a rift or interfering with how he felt it should be produced.
"He believed in me because he loved 'American Graffiti.' He said, 'You're a talented guy. I'll do whatever you want to do.' But you'd never hear that today," Lucas said. "He said 'You know, I don't understand what this thing is about big dogs flying spaceships around. It doesn't make any sense to me. Are you sure this is going to work?' And I said, 'Well, I know it's different but, you know, I believe in it.'"
Today, it's not that easy, Lucas said.
"You can't do that today. You just can't," he said. "And certain directors have gotten away with doing kind of crazy things but they're like very few and far between, and you kind of wonder how they got to do it."
Don't Miss: The Best HDR TVs
Lucas is currently the curator and working on completing the building of the Lucas Museum of Narrative Art in Chicago.