Adobe released the results of their Big Data analyses and predictions of the Holiday shopping season 2014. Based on the data, Monday before Thanksgiving Day is the best day to shop Black Friday 2014. We agree with big data.
Adobe published their annual Holiday Shopping report is based on big data analysis and allows Adobe to make a forecast of the Holiday 2014 shopping season. Adobe forecasts close to 30% sales increase on Black Friday and Thanksgiving Day. Cyber Monday 2014 is predicted to grow by 15% keeping it ahead of Black Friday with $2.6billion in sales. An interesting prediction from the Adobe Digital Index for Black Friday shoppers is that Monday before Thanksgiving Day is the best day to shop Black Friday 2014 online followed by Thanksgiving Day.
Adobe argues that this year the Black Friday is the shortest shopping season since 2002 and that retailer try to lengthen the season. Additionally the inventory levels will be the highest between Monday and Thanksgiving. Adobe also says that the online prices are expected to be lowest on Thanksgiving Day with an average discount of 24%. The largest single-day drop in prices (5%) will occur though from Sunday to Monday before Thanksgiving.
We agree with the forecast from Big Data. What happens is that Amazon for instance will launch their Black Friday 2014 Week Sale on Sunday before Thanksgiving. Other retailers will try to get your attention with Black Friday deals starting Sunday as well. We have seen this happening the past years, but most Black Friday shopper still do not shop that early for Black Friday deals making it easier for those who know to get their hands on thought after Black Friday deals.
Watch below the overview of Adobe's Holiday shopping findings. This 2 minute video is not just interesting for Business types, but also consumers who want to have a successful Black Friday 2014 shopping season.
About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 major companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites. The 2014 Online Shopping Forecast’s margin of error is three percent with a 90 percent confidence level.
Black Friday 2014 on I4U News
The weeks ahead of the actual Black Friday 2014 are the ideal time to score Black Friday deals without the usual stress involved. Not that many shoppers compete for the best deals as they do during the Thanksgiving Day week. You still have to be though conscious about when sales and deals are released (Follow us on Facebook and Twitter). The best early Black Friday deals featured on Nov. 3 in the Walmart Cyber Monday sale have been gone in the first hours like the $79 Nintendo 2DS. I4U News features each day a Top 10 Black Friday 2014 Deals List filled with deals you can buy today.
There have been already several great deals in the first days of the Black Friday 2014 sales season. The number of deals will increase as we get close to the Thanksgiving Week. It is important to know that the actual Black Friday 2014 sales will launch as early as on Sunday before the actual Black Friday 2014. Still, there will be already lots of deals that are equal or better leading up to the week of sales madness that will go over seamlessly into Cyber Monday 2014.
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As a special treat this year you can win a $5,000 Black Friday Shopping Spree on I4U News. Enter our biggest cash Giveaway available this Black Friday season now to make this your best Black Friday ever.