The new smartphone, set to debut Tuesday, drops the Nokia logo and marks a new chapter for the Lumia family of mobile devices.
The wait is finally over for the first ever Microsoft Lumia smartphone which is going to be unveiled on Tuesday. We got a little peek inside the phone when the company released the smartphone’s teaser on Thursday which was accompanied by the #MoreLumia hashtag. The teaser showed the orange frame around what is presumably the front of the camera.
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This new Lumia smartphone is the first ever phone coming out of the gates of Microsoft without the Nokia logo which was officially dropped a few days earlier. This phone is going to mark the start of the new era for these phones which have struggled in the market for a long time. The Lumia line of phones is known predominantly for their bright colors and powerful cameras and as far as the sales are concerned, they haven’t managed to make a dent except for in a few emerging markets. But there is some hope and a new ray of light for the Lumia phones which have now come under the care of one of the greatest tech giants, Microsoft. The new post on the renamed Conversations blog where Microsoft and previously Nokia share Lumia-related news says "Microsoft is delivering the power of everyday mobile technology to everyone.”
We agree that Nokia based Lumia needs a new start at life but alongside that the Windows Phone OS also needs some spark to exist in the midst of this cut-throat competition. There is a lot of catching up to do for this OS and so far it powers just 2.5 percent of the world's mobile devices as revealed by market researcher IDC. In comparison to this, the powerful and highly favored Android OS by Google runs on nearly 85 percent of mobile devices worldwide.
While the company announced its decision to drop down the Nokia branding, it also revealed a new ‘orange’ look for the series. The orange frame in the teaser represents this new color scheme and unfortunately we couldn’t get to see the entire phone. However, we did manage to conclude that the company name and Windows-shaped logo aren't actually joined by the word Lumia.
Tuula Rytilä, senior vice president of marketing of phones for Microsoft, has completely denied the possibility that the name change would render today's Nokia Lumia phones obsolete as she announced "We are looking forward to unveiling a Microsoft Lumia device soon.” We understand that by switching logos, Microsoft is looking to fully take control of the mobile business which now entirely belongs to them. Lumia series holds a pivotal position in the company since it serves as a major platform for the Windows Phone OS.
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