Twitter To Buy Justin Bieber-Backed Photo Sharing App Shots

Posted: Nov 26 2014, 2:22am CST | by , Updated: Nov 26 2014, 2:26am CST, in News | Technology News


Twitter to buy Justin Bieber-Backed Photo Sharing App Shots
Credit: Shots Twitter

Twitter CFO Anthony Noto is planning to expand the existing operations of Twitter by trying to buy another app.

On Monday Anthony Noto tweeted about a possible acquisition that Twitter was thinking about. The message was tweeted out accidentally and Anthony Noto quickly deleted it. However it was late enough for the journalists to have a view of it.

The fact that Twitter is planning to expand is not surprising as Twitter had many possible targets in mind last month. This as Twitter wants to address its user growth issue. It seems now that Twitter is not just looking to take over a messaging company but has some other options in mind. So what was Anthony talking about in his tweet, who have they planned to meet on December 15th and 16th? Well there are a number of possibilities and we are going to look at them.

First on the list is Shots which was founded by Sam and John Shahidi and they have had multiple meetings at Twitter headquarters. ‘Shots’ is basically a selfie app which has a huge teenage audience. Moreover Justin Bieber is the investor of this selfie app.

Both John and Justin are frequent users of Twitter and seen tweeting every day. We also know that Twitter has been engrossed in improving the photo experience on the service and so a photo app maybe the perfect fit.

Second up is Storehouse which is an app that allows users turn their photos and videos on their smartphones into scrollable stories with text. CEO Dick Costolo said that Twitter was trying to build a new native video feature and Storehouse would give Twitter users this in a more exciting way. 

Mic News is another company which Twitter has now thought of. Twitter has always been a place for users to share news and buying an actual news publisher would be a new experience altogether.  Prismatic has also made it to the Twitter think-tank.

This is because Prismatic can bolster the new strategy of Twitter that is surfacing tweets that are not part of people’s regular streams. Drawbridge has also attracted Twitter to itself. This startup helps brands to check consumers as they jump between devices and this makes it easier for the brands to re-target them with advertising. Drawbridge claims that it can hit up to 1 billion people and if it is true this could be quite beneficial for Twitter in increasing sales within its streams.

Next up for the grabs is the Silicon Valley based company Shopular. It uses geolocation to push relevant coupons and local deals to smartphone users. Twitter could use this to push deals to its user’s streams and Shopular is a cheap way to do so.

Although it looks as Shots is the better opportunity with its vast users that is 3 million from which two-thirds are women under the age of 24. Plus the popularity of the investor of Shots Justin Bieber could come in handy. 

Sources: CNBC , Re/Code

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M. Affan covers the hottest news that captivate the web today.




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