Users not finding enough reason to ditch larger screen iPhones for tablets
At the time when Apple had mid range screens on their phones (till the iPhone 5), fans had enough reason to cling on to their iPads as well as iPhones but just as Apple announced the bigger screen iPhone 6 and the iPhone 6 Plus, we were all left wondering to ourselves whether these would be taken as substitutes by the consumers. After all, with the screen offerings of 4.7 inches and 5.5 inches, it seemed very unlikely that users would turn to their tablets. Looks like we had been wandering off into the right direction because this is exactly what has happened.
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Date gathered from save-for-later reading and video app Pocket has revealed that this is indeed true; those who happen o have the latest Apple smartphones are more inclined towards viewing their data on the larger screens of their smartphones rather than the tablets. Even if users own an iPad, they have little reason to turn to it since they don’t find enough difference between the phone’s screen and the iPad’s.
The Pocket data has been received from millions of articles, videos and other items from the web which gets saved by users on their platforms on a daily basis and for this study in question, a sample pool of over 2 million “opens” of articles and videos was put to use and it aimed towards comparing behavior specifically for users who upgraded from the iPhone 5 and 5s to either an iPhone 6 or 6 Plus. The main objective of this was to judge whether there was any observable change in their behaviour before and after the switch or not.
And according to the results of Pocket, the ones who had upgraded to an iPhone 6 spent 72 percent of their reading time on their smartphone and gave hardly 28% to their tablets. This has been quite a noticeable change from the 55% users spent on their phones prior to the upgrade. The change was even more drastic for the iPhone 6 Plus users who spent about 80% of their reading time on the smartphone and only 20% of it on the tablet.
Users also seem to be enjoying their new iPhones and as compared to the iPhone 5, the owners of the iPhone 6 Plus opened a whopping 65 percent more items on their device than they did on the previous one and those having an iPhone 6 opened 33 percent more content. This leaves no doubt that users have started to prefer their smartphones to their tablets and Apple’s own two products are in the competitive stride against each other.
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