A TurboTax Super Bowl ad will be again part of the Super Bowl Ad line-up.
TurboTax is back in the Super Bowl 2015 Ad line-up. The Intuit owned tax software has debuted with a 60 second Super Bowl commercial last year and it seems it has worked as TurboTax is back again this year.
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The Super Bowl has ideal timing for TurboTax as it falls into tax season. The TurboTax Superbowl commercial will show that although life is complex, doing taxes with TurboTax doesn’t have to be. That’s because TurboTax asks simple questions and guides people step by step through all the amazing and sometimes crazy changes that happen during their year.
“No one knows your year better than you. And that makes you the best person to do your taxes,” said Greg Johnson, vice president of marketing for Intuit TurboTax. “Our new campaign shows that you don’t have to be an expert to do your own taxes because TurboTax asks simple questions about your life. We believe the time has come for millions of hardworking Americans to accomplish more than they thought possible and be rewarded with every dollar they deserve.”
The TurboTax advertising campaign comes off a strong year, where TurboTax Online units grew 14% year over year, as the do-it-yourself tax category grew 6% over the prior year, making tax software the fastest- growing tax preparation choice for U.S. taxpayers.
TurboTax is likely again not pre-releasing their Super Bowl commercial ahead of the Big Game. AWilliam H. Macy is the voice on the TurboTax Mardie Gras ad. If the actor will also do the voice-over in the TurboTax Super Bowl 2015 ad is not known. Macy is best known for his role in Fargo and on in the Showtime show Shameless.
Super Bowl Ad Facts & Figures
TurboTax Super Bowl Achievements
The first ever TurboTax Super Bowl Ad aired in 2014. The Love Hurts titled ad had a great story narrated by John C. Reilly.
TurboTax Super Bowl Ad Agency
Wieden & Kennedy
Social Accounts for Super Bowl
TurboTax on Twitter
TurboTax on Facebook
About Intuit, the maker of TurboTax
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.
Its flagship products and services include QuickBooks, Quicken and TurboTax, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce offers marketing and communication tools for small businesses. ProSeries and Lacerte are Intuit's leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year 2014. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations.
I4U News will again bring you full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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