Twitter's New Strategy Of Making Money Through Ads

Posted: Jan 12 2015, 1:05pm CST | by , in News | Technology News


Twitter's new strategy of making money through ads
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Twitter is planning to offer ads for the tweet feeds you see in other companies' apps and websites

Twitter isn’t enjoying as much prestige as it should and its growth has become slower than ever before and therefore in such an instance, it can’t just sit around and let the numerous other social networking sites do their jobs. But at least the company has a plan to pump up the accounts and this plan apparently includes the selling of ads someplace else.

According to what the Wall Street Journal has heard from its sources, Twitter is planning to offer ads for the tweet feeds you see in other companies' apps and websites, sharing the money it makes with its partners. We still have got no information as to who else is going on board with this idea but during Twitter’s presentation at the CES even last week in Las Vegas, two examples of ESPN and Flipboard were given. However, the sources claim that Twitter hasn’t struck any sort of official deal with ESPN…just yet.

Twiiter has stayed away from this discussion on public forums and it hasn’t made any useful comments as yet. But we are sure that this strategy is going to make the platform a very targeted ad network which can make cash whenever a company wants to capture the social zeitgeist, such as reactions to live events. And this is when Twitter will stop worrying about whether or not is getting new users on the site because all the money is going to flow in from visiting news sites which happen to have a live Twitter stream.

source: wsj

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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